Carolina Herrera staged a spectacular event to present her spring/summer 2026 collection. An impressive fashion show was held in Madrid’s Plaza Mayor and broadcast live on the outdoor screens of Cines Callao, generating a lot of curiosity and drawing a large crowd to the square.

For the first time in its history, the brand showed its main collection outside New York, which was a major event for the fashion world and the city of Madrid. The Plaza Mayor was transformed into an impressive catwalk where Carolina Herrera’s designs for the coming season were shown to the sound of several well-known songs from Madrid’s Movida, among others. In fact, the collection is inspired by Madrid’s Golden Age and the irreverent spirit of the Movida of the 1980s, the same decade that saw the birth of the brand.

A total of 800 guests attended this grand fashion gala. National and international celebrities, influencers, businesspeople and well-known faces from the world of music such as Becky G, Sebastián Yatra and Amaia, international influencers such as Vittoria Ceretti (the face of La Bomba), Olivia Palermo and Alexa Chung, models such as Karolina Kurkova, and figures from the world of cinema such as Pedro Almodóvar, Ana Rujas and Aitana Sánchez-Gijón. They were all seated along a pink catwalk almost a kilometre long, joined by tourists in the Plaza Mayor itself from its iconic terraces and neighbours from nearby balconies.

La Bomba launch

The broadcast was preceded by another event in Plaza del Callao and on screens to present La Bomba, Carolina Herrera’s new fragrance. The public was able to take photographs in the pop-up installed in the square for the occasion, specifically in a photocall filled with butterflies—the symbol of the new fragrance—and then see themselves on the big screens of Callao City Lights. In total, three hours of broadcasting also featured advertisements for La Bomba and other Carolina Herrera fragrances.