OCTOBER 2024
Actions on our screens
BEYONCÉ STARS IN NEW LEVI’S AT CALLAO CITY LIGHTS
Levi’s has chosen Beyoncé to star in ‘Reimagine’, its new advertising campaign that can now be seen on the outdoor screens of the Callao Cinemas. The action shows the singer posing in a laundromat wearing the brand’s jeans.
The campaign recreates some of the brand’s most iconic ads, including this 1985 classic featuring a male model entering a laundromat, taking off his jeans and waiting for them to be washed.
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