OCTOBER 2024
Actions on our screens
BEYONCÉ STARS IN NEW LEVI’S AT CALLAO CITY LIGHTS
Levi’s has chosen Beyoncé to star in ‘Reimagine’, its new advertising campaign that can now be seen on the outdoor screens of the Callao Cinemas. The action shows the singer posing in a laundromat wearing the brand’s jeans.
The campaign recreates some of the brand’s most iconic ads, including this 1985 classic featuring a male model entering a laundromat, taking off his jeans and waiting for them to be washed.
Other events in Callao City Lights
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HUDA BEAUTY TRANSFORMS CINES CALLAO INTO AN EXCLUSIVE 1920S CABARET
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CALLAO CITY LIGHTS, SETTING FOR THE OVEROPTION EXPERIENCE
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Other actions in Callao City Lights
BYD SURPRISES IN CALLAO CITY LIGHTS WITH A 3D DISPLAY OF ITS NEW PLUG-IN HYBRID
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PRINGLES INVITES YOU TO SHARE IN ITS NEW CAMPAIGN ON THE GRAN VÍA CIRCUIT
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PIKOLIN SWITCHES OFF CALLAO TO PROMOTE DIGITAL DISCONNECTION IN FAVOUR OF CONNECTION WITH PARTNERS
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