‘Open the door with AMEX’. This is the slogan that presides over the campaign that American Express has launched at Circuito Gran Vía to invite new establishments to join its payment method. And also to its more than 141 million cards worldwide. Just as the more than 284,000 points of sale added in Spain in 2023 have already done. An action starring a man and a woman who, with a big smile, invite people to enter their respective shops.