NOVEMBER 2024
Actions on our screens
ALIEXPRESS CELEBRATES BLACK FRIDAY AT CIRCUITO GRAN VÍA
Aliexpress launches a campaign in Circuito Gran Vía to promote its Black Friday discounts. The action, which includes a bidi code to download the app, reminds that its product offers will be valid from 22 to 30 November. The piece stars actor Jaime Lorente (‘La casa de papel’, ‘Élite’…), the brand’s new ambassador in Spain.
Other events in Callao City Lights
MEDIASET AND MEDRIAPRO CHOOSE CINES CALLAO FOR THE PREMIERE OF ‘AÍDA Y VUELTA’
FEBRUARY 2025EVENTS IN OUR SPACE MEDIASET AND MEDRIAPRO CHOOSE CINES CALLAO FOR THE PREMIERE OF ‘AÍDA Y VUELTA’A large crowd and many celebrities attended the premiere of “Aída y vuelta”, the sequel...
HUDA BEAUTY TRANSFORMS CINES CALLAO INTO AN EXCLUSIVE 1920S CABARET
JANUARY 2026EVENTS IN OUR SPACE HUDA BEAUTY TRANSFORMS CINES CALLAO INTO AN EXCLUSIVE 1920S CABARETThe cosmetics firm Huda Beauty chose Madrid's Cines Callao cinema to present Easy Bake Pressed...
CALLAO CITY LIGHTS, SETTING FOR THE OVEROPTION EXPERIENCE
DECEMBER 2025EVENTS IN OUR SPACECALLAO CITY LIGHTS, SETTING FOR THE OVEROPTION EXPERIENCEOur venue was chosen to host the Overoption Experience, an exclusive event for creators, marketers and...
Other actions in Callao City Lights
BYD SURPRISES IN CALLAO CITY LIGHTS WITH A 3D DISPLAY OF ITS NEW PLUG-IN HYBRID
DECEMBER 2025Actions on our screens BYD SURPRISES IN CALLAO CITY LIGHTS WITH A 3D DISPLAY OF ITS NEW PLUG-IN HYBRIDBYD has chosen the heart of Madrid as the setting to announce its new launch in...
PRINGLES INVITES YOU TO SHARE IN ITS NEW CAMPAIGN ON THE GRAN VÍA CIRCUIT
MARCH 2026Actions on our screensPRINGLES INVITES YOU TO SHARE IN ITS NEW CAMPAIGN ON THE GRAN VÍA CIRCUIT‘Pass the Pringles’. As part of its new European campaign, the snack brand is launching a...
PIKOLIN SWITCHES OFF CALLAO TO PROMOTE DIGITAL DISCONNECTION IN FAVOUR OF CONNECTION WITH PARTNERS
FEBRUARY 2026Actions on our screensPIKOLIN SWITCHES OFF CALLAO TO PROMOTE DIGITAL DISCONNECTION IN FAVOUR OF CONNECTION WITH PARTNERSWith the most romantic day of the year just around the corner,...