OCTOBER 2022
Actions on our Screens
ADIDAS CELEBRATES BENZEMA’S GOLDEN BALL AT GRAN VÍA CIRCUIT THEATERS
With his injured hand covered with a golden bandage. This is how Karim Benzema appears in the campaign that Adidas has launched in the Circuito Gran Vía theaters to celebrate the Ballon d’Or that the soccer star received last Monday.
A nod to this award that the Real Madrid player will also make in the match that his team will play today against Elche, wearing a limited edition golden boots that the brand has designed specifically for the occasion.
In addition, Adidas will also sell for a limited time a special edition of the Real Madrid striker’s jersey with his name and number in gold.
The campaign, presided over by the sports brand’s slogan Impossible is nothing, will be broadcast on the screens of the Lope de Vega, Coliseum and Rialto theaters until October 24.
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