Sinvello!, a chain of establishments specialising in laser hair removal, launches its first campaign on the outdoor screens of Cines Callao. Two creative ads in which the protagonists metaphorically and humorously recreate the effects of this hair removal system: she embraces a cactus that no longer pricks, and he mows the grass on a hill that ends up turning pink. The campaign is promoted under the slogan: ‘Life without hair. Life is better with Sinvello!’