JANUARY 2021
Actions on our Screens
LA VIE EST BELLE DE LANCÔME ARRIVES TO CALLAO
Lancôme has carried out a spectacular 3D action to promote its La vie est belle perfume.
A smiling Julia Roberts, the face of the fragrance, approaches the screen as she walks along one of the bridges of the Seine River. The popular actress holds in her hands a mysterious box which, when opened, unfurls a sweet scent in the shape of a star constellation. The piece ends with a close-up of the perfume bottle turning on itself and surrounded by stars, which, thanks to the 3D effect, acquires a surprising corporeal appearance.
The campaign is the work of Publicis and has been designed in 3D by BCN Visuals.
La vie est belle is one of Lancôme’s most legendary perfumes. A hymn to optimism and the beauty of life, represented in the advert by the image of Julia Roberts.
This perfume was created by three of France’s leading perfumers (Olivier Polge, Dominique Ropio and Anne Flipo), inspired by the tart Le Succès, from the legendary Lenotre patisserie. One of the best-known Parisian sweets, it has given the perfume some of its most unique essences.
Named “le sourire de cristal” (the crystal smile), the perfume bottle evokes the curved lines of a smile in the heart of a crystal square.
Other events in Callao City Lights
CINES CALLAO HOSTS THE PREMIERE OF ‘BOULEVARD’
APRIL 2026EVENTS IN OUR SPACE CINES CALLAO HOSTS THE PREMIERE OF ‘BOULEVARD’Once again, Callao was the scene of a fan frenzy. Hundreds of fans gathered outside our cinemas to welcome the stars of...
PREMIERE OF ‘BETTER TO LIVE WITHOUT FEAR’, ROSANA’S DOCUSERIES
MARCH 2025EVENTS IN OUR SPACEPREMIERE OF ‘BETTER TO LIVE WITHOUT FEAR’, ROSANA’S DOCUSERIESCines Callao was the venue chosen for the premiere of ‘Mejor vivir sin miedo’, the docuseries starring...
‘TORRENTE, PRESIDENT,’ THE MOST ANTICIPATED MOVIE OF THE YEAR, NOW PLAYING AT CINEMAS IN CALLAO
MARCH 2025EVENTS IN OUR SPACE ‘TORRENTE, PRESIDENT,’ THE MOST ANTICIPATED MOVIE OF THE YEAR, NOW PLAYING AT CINEMAS IN CALLAOAn afternoon of movies and comedy at Cines Callao. As expected, the...
Other actions in Callao City Lights
IMAGIN LAUNCHES CAMPAIGN FEATURING MARC MÁRQUEZ AT THE GRAN VÍA CIRCUIT
APRIL 2026Actions on our screensIMAGIN LAUNCHES CAMPAIGN FEATURING MARC MÁRQUEZ AT THE GRAN VÍA CIRCUIT‘Get a head start’. This is the slogan at the heart of the campaign that Imagin, the mobile...
HAVAIANAS DRESSES UP IN PRADA AT CALLAO CITY LIGHTS
APRIL 2026Actions on our screensHAVAIANAS DRESSES UP IN PRADA AT CALLAO CITY LIGHTSHavaianas’ new campaign is hitting our screens. This time, the brand is promoting its new “Puffed Up” collection,...
ADIDAS CHEERS ON RUNNERS AT THE MADRID MARATHON AT CALLAO CITY LIGHTS
APRIL 2026Actions on our screensADIDAS CHEERS ON RUNNERS AT THE MADRID MARATHON AT CALLAO CITY LIGHTSMadrid hosted its marathon, and Adidas didn’t want to miss out. To mark the occasion, the...