JANUARY 2021
CCL IN THE MEDIA
LA PUBLICIDAD INTERVIEWS CALLAO CITY LIGHTS
Gorka Pagazaurtundua y Belén Merino (Callao City Lights): “Somos un medio fuerte, capaz de superar las circunstancias más adversas”
In the December magazine of La Publicidad, Gorka Pagazaurtundua and Belén Merino, commercial director and marketing manager at Callao City Lights, talk about the situation of DOOH and how it has been affected in these months of pandemic. A medium that has not stopped working, despite the drastic drop in investment, and which has demonstrated a “powerful social return” which, in addition, “contributes to the improvement of society by being a useful, necessary and user-friendly tool”.
Throughout this interview, both also comment on what they have learned in a year as complicated as 2020 and how they face the future with optimism, thanks to the incorporation of technological advances (such as 3D) to the medium and the creative possibilities it offers, as has been demonstrated countless times in the actions carried out by different brands on the screens of Callao City Lights.
Source: La Publicidad
Other events in Callao City Lights
YSABEL MORA EMBRACES SPRING AT CALLAO CITY LIGHTS
MARCH 2026EVENTS IN OUR SPACE YSABEL MORA EMBRACES SPRING AT CALLAO CITY LIGHTSThe Valencian brand Ysabel Mora, which specializes in lingerie, underwear, and swimwear, chose Callao City Lights to...
MEDIASET AND MEDRIAPRO CHOOSE CINES CALLAO FOR THE PREMIERE OF ‘AÍDA Y VUELTA’
FEBRUARY 2025EVENTS IN OUR SPACE MEDIASET AND MEDRIAPRO CHOOSE CINES CALLAO FOR THE PREMIERE OF ‘AÍDA Y VUELTA’A large crowd and many celebrities attended the premiere of “Aída y vuelta”, the sequel...
HUDA BEAUTY TRANSFORMS CINES CALLAO INTO AN EXCLUSIVE 1920S CABARET
JANUARY 2026EVENTS IN OUR SPACE HUDA BEAUTY TRANSFORMS CINES CALLAO INTO AN EXCLUSIVE 1920S CABARETThe cosmetics firm Huda Beauty chose Madrid's Cines Callao cinema to present Easy Bake Pressed...
Other actions in Callao City Lights
NESTEA BRINGS A FLOOD OF BERRIES TO PLAZA DEL CALLAO
MARCH 2026Actions on our screensNESTEA BRINGS A FLOOD OF BERRIES TO PLAZA DEL CALLAOTo mark the launch of its new red berry flavour, Nestea is launching a new campaign on the screens at Callao City...
B TRAVEL TURNS MADRID’S GRAN VÍA GREEN
MARCH 2026Actions on our screensB TRAVEL TURNS MADRID'S GRAN VÍA GREEN'More than incredible places, it's how incredible you are in those places'. Coinciding with St Patrick's Day (17 March), B...
KIKO MILANO PRESENTS LOVE FUSION AT CALLAO CITY LIGHTS
MARCH 2026Actions on our screensKIKO MILANO PRESENTS LOVE FUSION AT CALLAO CITY LIGHTS'Find the shade you fall in love with'. This is the slogan for the campaign that KIKO Milano has just launched...