MARCH 2024
Actions on our screens
EXTRATERRESTRIAL INVASION IN CALLAO, BY THE HAND OF IBERDROLA
On the occasion of the presentation of Iberdrola’s new Green Stable Plan, an army of flying saucers invaded Madrid’s Plaza del Callao on 9 March. An innovative action that included the broadcast, for 3 hours on the screens of Callao City Lights, of a 3D piece, developed by Maramura, and the new brand spot ‘Pase lo que pase’, created by Ogilvy and directed by film director Alex de la Iglesia.
In addition, days later, the action included a spectacular piece of simulated outdoor advertising (CGI), also by Maramura, in which a flying saucer took off from our terrace and launched a laser beam onto our screen in Callao, which triggered the broadcast of the spot. The campaign, managed in the media by Carat (Dentsu), served to announce the benefits of the new plan presented by the energy company: stable price, every day and every hour, for 5 years, with no commitment of permanence and with a bonus of 100 euros when contracting it.
Other events in Callao City Lights
SUCCESSFUL PREMIERE OF THE SECOND SEASON OF ‘THE LORD OF THE RINGS: THE RINGS OF POWER’.
SEPTEMBER 2024 EVENTS IN OUR SPACE SUCCESSFUL PREMIERE OF THE SECOND SEASON OF ‘THE LORD OF THE RINGS: THE RINGS OF POWER’. Large crowds in the Plaza del Callao to see up close some of the main...
FUN PREMIERE OF ‘PADRE NO HAY MÁS QUE UNO 4: CAMPANAS DE BODA’.
JULY 2024 EVENTS IN OUR SPACE FUN PREMIERE OF ‘PADRE NO HAY MÁS QUE UNO 4: CAMPANAS DE BODA’. Sony Pictures once again chose Cines Callao for the premiere of a new instalment of ‘Padre no hay más...
DISNEY SURPRISES WITH A VIDEMAPPING AT THE PREMIERE OF ‘DEL REVES 2’.
JUNE 2024 EVENTS IN OUR SPACE DISNEY SURPRISES WITH A VIDEMAPPING AT THE PREMIERE OF 'DEL REVES 2' On the occasion of the preview of 'Inside Out 2' at Callao Cinemas, Disney made a spectacular...
Other actions in Callao City Lights
GRUPO PENTACIÓN ANNOUNCES THE PREMIERE OF ‘MALDITOS TACONES’ AT CALLAO CITY LIGHTS
SEPTEMBER 2024Actions on our screensGRUPO PENTACIÓN ANNOUNCES THE PREMIERE OF ‘MALDITOS TACONES’ AT CALLAO CITY LIGHTSPentación Espectáculos launches a campaign on the outdoor screens of Cines...
PRIME ANNOUNCES THE PREMIERE OF THE NEW SEASON OF ‘RINGS OF POWER’.
AUGUST 2024Actions on our screensPRIME ANNOUNCES THE PREMIERE OF THE NEW SEASON OF ‘RINGS OF POWER’ Following the successful premiere held in our cinemas on 26 August, Prime is launching an...
H&M ‘BACK TO SCHOOL’ AT CALLAO CITY LIGHTS
AUGUST 2024Actions on our screensH&M ‘BACK TO SCHOOL’ AT CALLAO CITY LIGHTSThe fashion and accessories retailer H&M launches a campaign on the outdoor screens of Callao Cinemas to...