Elevate the way you fly’. This is the claim of the campaign that Avianca has launched in Circuito Gran Vía to promote Insignia, its new business class experience on flights to Latin America. The piece shows some of the services offered by the airline to its business class customers, in terms of rest, gastronomy and toiletries.

Insignia by Avianca offers access to Flatbed seats with 180° recline and a higher level of privacy and includes an exclusive haute cuisine menu, designed by chefs Alvaro Clavijo and Catalina Velez, available on all flights from Bogota to Europe. In addition, as part of the comfort experience, an Amenity Kit created by Mola Sasa in collaboration with women from the Gunadule indigenous community, containing products from Loto del Sur, is provided.