SEPTEMBER 2023
Actions on our screens
ALEXA DEMIE, KID CUDI, JENNIE AND JUNG KOOK, STARS OF CALVIN KLEIN AT CALLAO CITY LIGHTS
The American brand Calvin Klein presents its new jeans and underwear collection with the help of these five well-known influencers and artists. Actress Alexa Demie, known for her role as Maddy Perez in ‘Euphoria’, and rapper Kid Cudi join brand ambassadors JENNIE and Jung Kook in this action.
The campaign, made up of four creatives in which the protagonists pose and look at the camera in a suggestive and sometimes funny way, can be seen on the outdoor screens of the Callao Cinemas and will be reinforced with a mobile retargeting action on Facebook and Instagram.
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