DECEMBER 2020
Actions on our Screens
3D TECHNOLOGY ARRIVES TO CALLAO
The outdoor screens of Callao Cinemas come to life generating an unprecedented visual experience in Spain
From today onwards, anyone who walks through Madrid’s Plaza del Callao can attend a show never before seen in the city. Nor in the rest of Spain. The exterior screens of the Callao Cinemas will show 3D images, thanks to an optical illusion that will offer the spectator a visual experience only possible until now in places like Times Square (New York) or Piccadilly Circus (London).
The image of a whale jumping, twitching and expelling water inside the screens is an example of what is being projected these days to show one of the many possibilities that can be seen from now on.
An innovation that has been made possible following the agreement reached by Callao City Lights and the creative company BCN Visuals that will allow the exterior screens of Callao Cinemas to come to life offering surprising digital experiences.
The creative pieces will be adapted to the change in light throughout the day, so that passers-by can appreciate all the spectacular images without missing any detail, whether by day or by night. Likewise, different animations can be made on each of the two screens, without the need for them to be synchronised, which significantly increases the creative possibilities of the images.
“We are very proud to have this innovation in content design on our screens, which will allow us to connect with the audience in an enormously impressive way. Once again, we are at the forefront of technology, in this case with the 3D image which, thanks to an optical illusion, will allow for the generation of creativity never before seen in Spain and will strengthen its viralisation on social networks”, said Josué Reyzábal, CEO of Callao City Lights.
“We were dedicated to thevisual effects production for the film industry, and we have taken a leap forward by focusing all our efforts and knowledge on outdoor advertising, transforming the brands’ messages into authentic ‘cinema’ advertisements. With the creative work that we do at BCN Visuals, we manage to give shape to the brand’s objectives, creating an expectation and experience without equal, achieving an enormous communicative efficiency that is incomparable and difficult to forget”, says Eric Sas, co-founder of BCN Visuals.
BCN Visuals is a company that specialises in creating content and experiences for large format digital media. It has carried out work that has been seen in the United States and Asia and now comes to Europe, to the advertising sector, with Callao City Ligths.
Other events in Callao City Lights
VIATRIS HOLDS ITS ANNUAL CONVENTION IN CALLAO CITY LIGHTS
OCTOBER 2024EVENTS IN OUR SPACEVIATRIS HOLDS ITS ANNUAL CONVENTION IN CALLAO CITY LIGHTSThe global healthcare company Viatris chose our space to hold its third annual convention on the peninsula....
OTTOBOCK PRESENTS ‘INNOVATION IS YOU’ AT CALLAO CITY LIGHTS
OCTOBER 2024 EVENTS IN OUR SPACE OTTOBOCK PRESENTS ‘INNOVATION IS YOU’ AT CALLAO CITY LIGHTSOttobock, a global company specialising in rehabilitation technologies and solutions, chose our space to...
INIMITABLES’ RETURNS TO FILL CALLAO CINEMAS WITH HUMOUR
OCTOBER 2024 EVENTS IN OUR SPACE INIMITABLES' RETURNS TO FILL CALLAO CINEMAS WITH HUMOURFor another year, Palacios, a company from La Rioja specialising in the production of sausages, chose our...
Other actions in Callao City Lights
EDITORIAL PLANETA BRINGS INTRIGUE AND PASSION TO THE SCREENS OF CALLAO CITY LIGHTS
OCTOBER 2024 Actions on our screens EDITORIAL PLANETA BRINGS INTRIGUE AND PASSION TO THE SCREENS OF CALLAO CITY LIGHTS Editorial Planeta launches a spectacular 3D action on the outdoor screens of...
HORTIESPAÑA TRANSFORMS GRAN VÍA CIRCUIT INTO A GREENHOUSE
OCTOBER 2024 Actions on our screens HORTIESPAÑA TRANSFORMS GRAN VÍA CIRCUIT INTO A GREENHOUSE With the aim of promoting the consumption of greenhouse fruit and vegetables through the...
CIRCUITO GRAN VÍA IS FLOODED WITH FLAVOUR THANKS TO D.O.P JAMÓN DE TERUEL
OCTOBER 2024 Actions on our screens CIRCUITO GRAN VÍA IS FLOODED WITH FLAVOUR THANKS TO D.O.P JAMÓN DE TERUEL Marked to cold'. This is the claim that presides over the campaign that D.O.P. Jamón...