Screen 1 at our cinemas was the venue chosen by Mahou-San Miguel for the premiere of ‘Seeker’, a documentary in which the athlete and adventurer Cristina Lazarraga recounts the most extreme challenge she has faced to date: wakeboarding while being towed by a helicopter on a glacier in Iceland.

The screening was attended by the protagonist herself, as well as her team and family. The event was also attended by athletes, influencers and the actor Maxi Iglesias. To round off the event, everyone enjoyed a reception on the terrace of our building, El Cielo de Callao, accompanied by music from a DJ.

European powerboat racing runner-up and current E1 Series driver, Cristina Lazarraga is known for leading the movement to promote women’s inclusion in the world of powerboat racing and for being the first Spanish woman to become European Jetcross champion in 2019. ‘Seeker’, available on Movistar Plus+, captures the entire process, the effort and the outcome of the athlete’s challenge in Iceland.

Madrid City Council has launched an official campaign on the 15 screens of the Gran Vía Circuit to welcome Pope Leo XIV on his upcoming visit to Spain. The Supreme Pontiff will visit Madrid between 6 and 9 June and will subsequently travel to Barcelona and the Canary Islands. The image shows the Pope against a yellow background with a white outline of the Cibeles fountain, the colours of the Vatican, and concludes with the slogan ‘Madrid, where paths cross’, recently incorporated into the city’s revamped logo.

Disney chose our venue to host the premiere of *The Devil Wears Prada 2*, one of the most eagerly awaited film events of the year, where fashion and glamour took centre stage. For such a special occasion, our cinemas were transformed into a sophisticated setting inspired by the film’s iconic imagery, with a large red stiletto heel shaped like a trident installed at the entrance, beside which many of the guests attending the preview posed for photos.

The red carpet became a veritable fashion catwalk, where every outfit seemed to have been chosen to pay homage to Runway, the iconic fashion magazine run by Miranda Priestly, around which the film’s plot revolves.

Celebrities from the worlds of fashion, film and television, as well as influencers, were in attendance and also posed at the photocall set up on our terrace. Carmen Lomana, Javi Hoyos, Palomo Spain, Anna Padilla, Raquel Reitx, Ivana Rodríguez, Modesto Lomba, Rocío Martín Berrocal, Mar Saura and Alvarno were among the familiar faces who attended this eagerly awaited premiere. A premiere that, once again, turned Cines Callao into the setting for the major international premieres held in Madrid.

‘As light as a serum, as powerful as an SPF50+’. This is the slogan at the heart of the campaign that Avène has launched across the 15 screens of the Circuito Gran Vía to make a grand debut of its new Ultra Serum SPF50+. A facial serum formulated to provide high sun protection without compromising on a light feel. Available in pharmacies and parapharmacies, Avène Ultra Serum SPF50+ protects the skin on the face against UVA and UVB radiation, as well as blue light.

Icónica Santalucía Sevilla Fest has launched a campaign on the Gran Vía to announce some of the stars who will headline this year’s line-up. The festival with the highest attendance figures will feature performances by Robbie Williams, Lenny Kravitz, Juan Luis Guerra, Maroon 5 and many more. A line-up packed with legends and contemporary icons will take place in Plaza de España in Seville, from 4 June to 18 July.

Del 11 al 17 de mayo, las icónicas pantallas exteriores de Cines Callao se transformaron en un gran lienzo urbano para celebrar San Isidro.

A través de un loop de efectos visuales y frases que reflejaban tradiciones y el carácter de la ciudad, Cines Callao se convirtió en un punto de encuentro donde Madrid se miraba a sí misma. Un homenaje visual a nuestra capital desde uno de sus espacios culturales más emblemáticos.

Todo ello bajo un mensaje que une nuestros emblemáticos cines con la ciudad, “Madrid es Cines Callao”, acompañado de las siguientes frases que aparecieron en las pantallas:

• Del cine de barrio a la gran pantalla
• De la primera fila al palco
• De San Isidro al 2 de mayo
• De la Pradera al Retiro
• Del chotis a la zarzuela
• De Gran Vía a la M-30

Callao City Lights has reached an agreement with JFT Comunicación for the latter to exclusively market its large-format screens in the Canary Islands. As a result, the Canarian agency will be responsible for promoting the use of the 15 screens across the archipelago, which are managed by Callao City Lights under the name Circuito Gran Vía.

Circuito Gran Vía is the largest digital large-format circuit in urban settings in Spain. Comprising the outdoor screens at the Callao Cinemas and the Coliseum, Lope de Vega and Rialto theatres, they are located in the Callao/Plaza de España area, which is particularly busy due to its appeal as a tourist, shopping and entertainment destination.

“We are very excited about this agreement, which will allow us to expand and deepen the marketing of our screens in the Canary Islands, a very important market with enormous potential to support the use of our media,” said Gorka Pagazaurtundua, commercial director of Callao City Lights.

In the words of Juan Ramón Fuentes, managing director of JFT Comunicación: “This agreement with Callao City Lights brings Canarian brands closer to premium digital advertising spaces in Plaza del Callao and Gran Vía, one of Europe’s major urban showcases, offering them a unique opportunity to gain recognition and visibility. It is another step forward in our commitment to innovation and to always seeking the best opportunities for our clients.”

The best sound is coming to the heart of Madrid. JBL is launching a campaign across the 15 screens of the Circuito Gran Vía to showcase its new JBL Live over-ear headphones. Featuring DJs Martin Garrix and BB, the advert highlights the colours available for the new products, which include advanced noise cancellation, dynamic sound drivers and a design focused on comfort. A vibrant campaign featuring zoom-style visual effects to highlight its stars.

The Star Wars universe is back on the big screen! Cines Callao was the venue chosen by Disney to kick off the European tour for *The Mandalorian & Grogu*. This highly anticipated event for fans of the saga brought together hundreds of fans in the heart of Madrid, all eager to enjoy a unique galactic experience.

The event included an exclusive screening of the first 27 minutes of the film in the cinema’s iconic Screen 1, during a special showing that was also attended by the film’s director, Jon Favreau, who was greeted with a standing ovation from the audience.

The experience began at the entrance to the venue, where a themed photocall had been set up, with numerous guests and fans dressed as characters from the Star Wars universe parading past, helping to recreate the epic, cinematic atmosphere of the saga.

After the screening, attendees were able to enjoy a more relaxed gathering on the building’s terrace, where burgers were served, bringing the evening to a close—an evening marked by excitement, nostalgia and a shared passion for one of cinema’s most iconic franchises.

Starbucks, the world’s leading coffee roaster and retailer and a brand operated by Alsea in Spain since 2018, chose our venue to host a conference for its employees in the Iberian Peninsula. Around 200 partners attended the event, which took place in our iconic Room 1, where they were able to discover all the new products the brand has in store for the summer. This included new coffees and drinks, as well as food products, merchandise and the loyalty programme.

A documentary was also screened about a trip to Rwanda, one of the world’s leading coffee producers, filmed with the company’s baristas, and awards for excellence in the art of coffee were presented.

The convention concluded with a catering reception on our terrace, El Cielo de Callao, where attendees were able to sample the new products presented by the company.