Callao City Lights https://callaocitylights.es/en/ Venue for Events, Large Scale Outdoor Digital Advertising and Cinema Theatre in the most visited square in Spain. Wed, 08 Jul 2026 11:08:33 +0000 en-US hourly 1 https://callaocitylights.es/wp-content/uploads/2020/07/cropped-icono-callaocitylights-32x32.png Callao City Lights https://callaocitylights.es/en/ 32 32 PRIDE IS ALSO CELEBRATED ON THE SCREENS OF CALLAO CITY LIGHTS https://callaocitylights.es/en/advertising-screens/pride-is-also-celebrated-on-the-screens-of-callao-city-lights/ Wed, 08 Jul 2026 11:08:33 +0000 https://callaocitylights.es/?p=29897 La entrada PRIDE IS ALSO CELEBRATED ON THE SCREENS OF CALLAO CITY LIGHTS se publicó primero en Callao City Lights.

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JULY 2026

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PRIDE IS ALSO CELEBRATED ON THE SCREENS OF CALLAO CITY LIGHTS

Once again this year, our screens are joining in the Pride celebrations thanks to campaigns by various advertisers. On this occasion, Kutxabank, the Ministry of Equality and Costa Cruises have joined the celebrations, with different adverts created especially for the occasion. Kutxabank, with a campaign featuring the rainbow flag; the Ministry of Equality, highlighting the 028 helpline offering support and advice to victims of hate crimes and discrimination based on LGBTIphobia; and Costa, with a lovely image on the deck of one of its ships.

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CHANGAN MAKES ITS DEBUT AT CALLAO CITY LIGHTS

CHANGAN MAKES ITS DEBUT AT CALLAO CITY LIGHTS

JULY 2026Actions on our screens CHANGAN MAKES ITS DEBUT AT CALLAO CITY LIGHTS‘Pure experience, maximum precision’. This is the slogan at the heart of the campaign that car manufacturer Changan has...

La entrada PRIDE IS ALSO CELEBRATED ON THE SCREENS OF CALLAO CITY LIGHTS se publicó primero en Callao City Lights.

]]> CHANGAN MAKES ITS DEBUT AT CALLAO CITY LIGHTS https://callaocitylights.es/en/advertising-screens/changan-makes-its-debut-at-callao-city-lights/ Mon, 06 Jul 2026 12:12:54 +0000 https://callaocitylights.es/?p=29840 La entrada CHANGAN MAKES ITS DEBUT AT CALLAO CITY LIGHTS se publicó primero en Callao City Lights.

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JULY 2026

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CHANGAN MAKES ITS DEBUT AT CALLAO CITY LIGHTS

‘Pure experience, maximum precision’. This is the slogan at the heart of the campaign that car manufacturer Changan has just launched on the outdoor screens at Cines Callao to announce the Spanish launch of the plug-in hybrid version of the Deepal S05, its new premium compact SUV.

The advert, which features an image of the vehicle, highlights the new model’s cutting-edge ultra-hybrid technology, aerodynamic design and excellent value for money; it is also available in a 100 per cent electric version.

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CHANGAN MAKES ITS DEBUT AT CALLAO CITY LIGHTS

CHANGAN MAKES ITS DEBUT AT CALLAO CITY LIGHTS

JULY 2026Actions on our screens CHANGAN MAKES ITS DEBUT AT CALLAO CITY LIGHTS‘Pure experience, maximum precision’. This is the slogan at the heart of the campaign that car manufacturer Changan has...

La entrada CHANGAN MAKES ITS DEBUT AT CALLAO CITY LIGHTS se publicó primero en Callao City Lights.

]]> EL ATLÁNTICO LANDs IN THE HEART OF MADRID WITH NORDÉS 0.0’S NEW 3D CAMPAIGN https://callaocitylights.es/en/advertising-screens/el-atlantico-lands-in-the-heart-of-madrid-with-nordes-0-0s-new-3d-campaign/ Fri, 03 Jul 2026 09:40:36 +0000 https://callaocitylights.es/?p=29860 La entrada EL ATLÁNTICO LANDs IN THE HEART OF MADRID WITH NORDÉS 0.0’S NEW 3D CAMPAIGN se publicó primero en Callao City Lights.

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JULY 2026

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EL ATLÁNTICO LANDs IN THE HEART OF MADRID WITH NORDÉS 0.0’S NEW 3D CAMPAIGN

The Atlantic comes to the very heart of Madrid. Nordés 0,0, the alcohol-free version of Nordés, is the star of a striking campaign on the 15 screens of the Circuito Gran Vía, featuring a spectacular 3D installation that transports viewers to the wild and sensory landscapes of the Galician coast.

Under the slogan “All the flavour of the Atlantic, without alcohol”, the creative concept transforms the iconic Nordés bottle into a gateway to a natural universe inspired by the brand’s origins. Rocks sculpted by the sea, wild vegetation, botanical extracts and intense waves come to life in an immersive visual experience that seems to spill over the screens and take over Madrid’s Gran Vía.

The bottle, whose design is inspired by traditional Sargadelos pottery, emerges against an Atlantic landscape where nature and movement merge to evoke the freshness, authenticity and personality that characterise Nordés 0.0.

Visual innovation with 3D, CGI and AI

The piece was conceived and produced by Nomad using an innovative creative process that combines 3D modelling, advanced CGI (Computer-Generated Imagery) techniques and images generated using artificial intelligence. The result is a highly realistic and visually striking campaign that makes the most of the possibilities offered by digital out-of-home advertising.

The campaign can be seen on the outdoor screens at Cines Callao and the Lope de Vega, Coliseum and Rialto theatres, consolidating the brand’s presence in one of the capital’s most iconic and high-traffic advertising environments.

An experience that goes beyond the screen

The campaign is rounded off with a spectacular FOOH (Fake Out Of Home) installation in which the Galician actor Martiño Rivas mysteriously appears in Plaza del Callao and, looking directly at the camera, delivers an unsettling message: ‘Something is happening in Madrid’. It is at that very moment that the Nordés 0.0 advert projected behind him, on the Callao City Lights screens, comes to life, and its botanical elements seem to break free from the screen to envelop the façade of Cines Callao and spread across other iconic buildings in Madrid, such as the Capitol, the Metropolis and the San Antón Market, transforming the urban landscape into a striking extension of the brand’s universe.

The piece, also developed by Nomad, is now available on Nordés’ social media profiles and on the channels of Martiño Rivas himself and content creator Pedro Jota.

With this campaign, Nordés 0,0 reaffirms its commitment to creative innovation and to connecting with the public through visual experiences capable of bringing the essence of the Atlantic to the city centre.

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CHANGAN MAKES ITS DEBUT AT CALLAO CITY LIGHTS

CHANGAN MAKES ITS DEBUT AT CALLAO CITY LIGHTS

JULY 2026Actions on our screens CHANGAN MAKES ITS DEBUT AT CALLAO CITY LIGHTS‘Pure experience, maximum precision’. This is the slogan at the heart of the campaign that car manufacturer Changan has...

La entrada EL ATLÁNTICO LANDs IN THE HEART OF MADRID WITH NORDÉS 0.0’S NEW 3D CAMPAIGN se publicó primero en Callao City Lights.

]]> THE PREMIERE OF ‘LA MÁS GRANDE’ AT CINEMAS IN CALLAO https://callaocitylights.es/en/cinema-premieres/the-premiere-of-la-mas-grande-at-cinemas-in-callao/ Wed, 01 Jul 2026 09:59:28 +0000 https://callaocitylights.es/?p=29822 La entrada THE PREMIERE OF ‘LA MÁS GRANDE’ AT CINEMAS IN CALLAO se publicó primero en Callao City Lights.

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JUNE 2026

EVENTS IN OUR SPACE

 

THE PREMIERE OF ‘LA MÁS GRANDE’ AT CINEMAS IN CALLAO

Movistar Plus chose our venue to host the premiere of ‘La más grande’, a four-part docuseries on the life and legacy of Rocío Jurado. Directed by Alexis Morante, it offers an intimate portrait of the singer through previously unseen footage and testimonies from those close to her.

The preview screening, held in the iconic Screen 1 at Cines Callao, was attended by Rocío Carrasco, accompanied by the series’ director and many other familiar faces from the world of television, including Terelu Campos, Alba Carrillo, Kiko Hernández, Nagore Robles, Samantha Hudson and Isabel Gemio, amongst others. They all posed at the double photocall set up at the entrance to our cinemas, where a large crowd of the singer’s fans had also gathered.

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CHANGAN MAKES ITS DEBUT AT CALLAO CITY LIGHTS

CHANGAN MAKES ITS DEBUT AT CALLAO CITY LIGHTS

JULY 2026Actions on our screens CHANGAN MAKES ITS DEBUT AT CALLAO CITY LIGHTS‘Pure experience, maximum precision’. This is the slogan at the heart of the campaign that car manufacturer Changan has...

La entrada THE PREMIERE OF ‘LA MÁS GRANDE’ AT CINEMAS IN CALLAO se publicó primero en Callao City Lights.

]]> BOLLO BRINGS THE BEST OF SUMMER TO THE CIRCUITO GRAN VÍA https://callaocitylights.es/en/advertising-screens/bollo-brings-the-best-of-summer-to-the-circuito-gran-via/ Tue, 30 Jun 2026 11:42:29 +0000 https://callaocitylights.es/?p=29806 La entrada BOLLO BRINGS THE BEST OF SUMMER TO THE CIRCUITO GRAN VÍA se publicó primero en Callao City Lights.

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JUNE 2026

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BOLLO BRINGS THE BEST OF SUMMER TO THE GRAN VÍA CIRCUIT

‘This summer, you’re going to find out what’s really, really, really good.’ Frutas Bollo is making its debut on the Circuito Gran Vía with a very summery teaser campaign that invites viewers to focus on what’s truly good: its melons and watermelons. A refreshing advert to help beat the summer heat in the centre of Madrid.

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CHANGAN MAKES ITS DEBUT AT CALLAO CITY LIGHTS

CHANGAN MAKES ITS DEBUT AT CALLAO CITY LIGHTS

JULY 2026Actions on our screens CHANGAN MAKES ITS DEBUT AT CALLAO CITY LIGHTS‘Pure experience, maximum precision’. This is the slogan at the heart of the campaign that car manufacturer Changan has...

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]]> CALLAO CITY LIGHTS HOSTS THE MUJERHOY FUTURA UNLOCKED AWARDS https://callaocitylights.es/en/corporate-events/callao-city-lights-hosts-the-mujerhoy-futura-unlocked-awards/ Tue, 30 Jun 2026 06:45:46 +0000 https://callaocitylights.es/?p=29787 La entrada CALLAO CITY LIGHTS HOSTS THE MUJERHOY FUTURA UNLOCKED AWARDS se publicó primero en Callao City Lights.

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JUNE 2026

EVENTS IN OUR SPACE

 

CALLAO CITY LIGHTS HOSTS THE MUJERHOY FUTURA UNLOCKED AWARDS

Gala evening at Cines Callao. Vocento chose our venue to host the first edition of the MUJERHOY Futura Unlocked Awards, a tribute to young female talent who overcome obstacles to become role models.

Sandra Ortonobes, in the Innovation category; María Muñoz de Fernando, in Trends and Design; Patricia Fernández, in Culture; Begoña Vargas, in Audiovisual; Sofía Hamela, in Content Creation; Marta Cardona, in Sport; and Valeria Castro, in Music, were the seven women honoured at this inaugural edition of the awards.

Before the awards ceremony, celebrities and influencers posed at the photocall set up in the foyer of Cines Callao. Meanwhile, the rest of the guests were able to enjoy a welcome drink in our Screen 1, where a large circular bar had been set up in the centre of the space, along with a stand where guests could collect an embroidered scarf.

Later, the gala, hosted by journalist and writer Loreto Sesma, kicked off with a performance by Dora Postigo and was opened by Charo Marcos, editor-in-chief of Mujer Hoy. Following the awards ceremony, guests and award winners enjoyed a cocktail reception and performances by Valeria Castro, Inazio and a DJ set by Julia Centero.

As well as the traditional cocktail reception, guests were able to sample mini pizzas and hot dogs, which a mysterious hand handed out through a hatch after a bell was rung.

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CHANGAN MAKES ITS DEBUT AT CALLAO CITY LIGHTS

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]]> BRANDS AND INSTITUTIONS JOIN FORCES FOR THE PAPAL VISIT, ON THE GRAN VÍA CIRCUIT https://callaocitylights.es/en/advertising-screens/brands-and-institutions-join-forces-for-the-papal-visit-on-the-gran-via-circuit/ Fri, 26 Jun 2026 10:35:06 +0000 https://callaocitylights.es/?p=29513 La entrada BRANDS AND INSTITUTIONS JOIN FORCES FOR THE PAPAL VISIT, ON THE GRAN VÍA CIRCUIT se publicó primero en Callao City Lights.

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JUNE 2026

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BRANDS AND INSTITUTIONS JOIN FORCES FOR THE PAPAL VISIT, ON THE GRAN VÍA CIRCUIT

To mark Pope Leo XIV’s visit to Madrid, a number of organisations and brands have displayed messages on our screens to welcome him or simply to make a subtle reference linking them to the event. Madrid City Council, Conelpapa.es,  the official website for Pope Leo XIV’s apostolic visit to Spain, Toledo Cathedral, which this year celebrates its 800th anniversary, and the Ale-Hop chain and the nutrition brand Yfood have all chosen our advertising spaces for this purpose.

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CHANGAN MAKES ITS DEBUT AT CALLAO CITY LIGHTS

CHANGAN MAKES ITS DEBUT AT CALLAO CITY LIGHTS

JULY 2026Actions on our screens CHANGAN MAKES ITS DEBUT AT CALLAO CITY LIGHTS‘Pure experience, maximum precision’. This is the slogan at the heart of the campaign that car manufacturer Changan has...

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]]> NESCAFÉ LATTE CAPPUCCINO: A TOUCH OF CREATIVITY, AT CALLAO CITY LIGHTS https://callaocitylights.es/en/advertising-screens/nescafe-latte-cappuccino-a-touch-of-creativity-at-callao-city-lights/ Fri, 26 Jun 2026 10:34:50 +0000 https://callaocitylights.es/?p=29667 La entrada NESCAFÉ LATTE CAPPUCCINO: A TOUCH OF CREATIVITY, AT CALLAO CITY LIGHTS se publicó primero en Callao City Lights.

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JUNE 2026

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NESCAFÉ LATTE CAPPUCCINO: A TOUCH OF CREATIVITY, AT CALLAO CITY LIGHTS

‘At 30°C, Callao is “Latte”!’. Nescafé Latte Cappuccino turns Madrid’s heat into a clever play on words as part of its new campaign at Callao City Lights. Featuring two creative designs, the coffee brand is using this campaign to promote the consumption of its drink – made with 100% natural ingredients – to help beat the heat of recent days.

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CHANGAN MAKES ITS DEBUT AT CALLAO CITY LIGHTS

CHANGAN MAKES ITS DEBUT AT CALLAO CITY LIGHTS

JULY 2026Actions on our screens CHANGAN MAKES ITS DEBUT AT CALLAO CITY LIGHTS‘Pure experience, maximum precision’. This is the slogan at the heart of the campaign that car manufacturer Changan has...

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]]> GRAN VÍA SHOPPING DISTRICT, SHOWCASE FOR AMAZON PRIME DAYS https://callaocitylights.es/en/advertising-screens/gran-via-shopping-district-showcase-for-amazon-prime-days/ Wed, 24 Jun 2026 12:48:08 +0000 https://callaocitylights.es/?p=29771 La entrada GRAN VÍA SHOPPING DISTRICT, SHOWCASE FOR AMAZON PRIME DAYS se publicó primero en Callao City Lights.

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JUNE 2026

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GRAN VÍA SHOPPING DISTRICT, SHOWCASE FOR AMAZON PRIME DAYS

Once again, Amazon is taking over our screens to announce its eagerly awaited Prime Days with great excitement. Four days, from 23 to 26 June, featuring the best deals on all kinds of products available on the platform. Following a countdown, the campaign comprises several adverts announcing the start and end of the promotion, as well as some of its star products.

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CHANGAN MAKES ITS DEBUT AT CALLAO CITY LIGHTS

CHANGAN MAKES ITS DEBUT AT CALLAO CITY LIGHTS

JULY 2026Actions on our screens CHANGAN MAKES ITS DEBUT AT CALLAO CITY LIGHTS‘Pure experience, maximum precision’. This is the slogan at the heart of the campaign that car manufacturer Changan has...

La entrada GRAN VÍA SHOPPING DISTRICT, SHOWCASE FOR AMAZON PRIME DAYS se publicó primero en Callao City Lights.

]]> TCL INVITES YOU TO EXPERIENCE THE WORLD CUP IN STYLE AT THE CIRCUITO GRAN VÍA https://callaocitylights.es/en/advertising-screens/tcl-invites-you-to-experience-the-world-cup-in-style-at-the-circuito-gran-via/ Tue, 23 Jun 2026 08:19:50 +0000 https://callaocitylights.es/?p=29756 La entrada TCL INVITES YOU TO EXPERIENCE THE WORLD CUP IN STYLE AT THE CIRCUITO GRAN VÍA se publicó primero en Callao City Lights.

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JUNE 2026

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TCL INVITES YOU TO EXPERIENCE THE WORLD CUP IN STYLE AT THE CIRCUITO GRAN VÍA

TCL is joining in the World Cup celebrations on the Gran Vía with a campaign in which the official sponsor of the Spanish national team invites people to ‘live it up’ at the biggest football event of the year. This slogan also serves to promote some of the brand’s flagship home appliances: televisions, washing machines, fridges and air conditioning units, to help people enjoy the World Cup to the full.

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CHANGAN MAKES ITS DEBUT AT CALLAO CITY LIGHTS

CHANGAN MAKES ITS DEBUT AT CALLAO CITY LIGHTS

JULY 2026Actions on our screens CHANGAN MAKES ITS DEBUT AT CALLAO CITY LIGHTS‘Pure experience, maximum precision’. This is the slogan at the heart of the campaign that car manufacturer Changan has...

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