KOREA COMES TO THE CENTRE OF MADRID WITH CALLAO CITY LIGHTS

For Asian culture, make-up and cosmetics have always been of vital importance, both for men and women. To the point of creating their own K-Beauty ritual, a cultural phenomenon that has now reached Spain.

The emblematic Sala 1 of our cinemas became an exhibition of cosmetic articles where the public could try and buy with the advice of professionals from the different brands represented: Planet Skin, KOSS Cosmetics, Silvia Moreno-POOM, Kocostar by Cosmética de Corea and DAI Imperial.

In addition, the event was attended by several influencers (@bloggymery, @angela_cremonte, @alessaberry and @martytagonzalez) and make-up artist David Francés, and included two master classes by K-Beauty-Planet Skin and an introductory session on Korean cosmetics by Koss Cosmetics.

Alongside the cosmetics brands, the public was also able to try out and purchase other Korean products such as smart earphones, aloe drinks and purifying bottles, among others.