Starbucks, the world’s leading coffee roaster and retailer and a brand operated by Alsea in Spain since 2018, chose our venue to host a conference for its employees in the Iberian Peninsula. Around 200 partners attended the event, which took place in our iconic Room 1, where they were able to discover all the new products the brand has in store for the summer. This included new coffees and drinks, as well as food products, merchandise and the loyalty programme.

A documentary was also screened about a trip to Rwanda, one of the world’s leading coffee producers, filmed with the company’s baristas, and awards for excellence in the art of coffee were presented.

The convention concluded with a catering reception on our terrace, El Cielo de Callao, where attendees were able to sample the new products presented by the company.