OPPO, a leading global brand in smart devices, unveiled its new Reno14 series on 2 September at the Callao Cinemas in Madrid. The series includes the Reno14 5G, Reno14 F 5G and Reno14 FS 5G models, and the evento brought together more than 300 people, including the press, customers, influencers and the general public.

Attendees enjoyed various activities, such as the ‘GlamBot Experience,’ in which a robotic arm recorded slow-motion 4K videos of anyone who wanted to pose, which were then converted into 3-second OPPO Livephotos thanks to Reno14 technology. This content could be shared instantly via the O+ Connect app and was projected onto the giant Callao City Lights screen located in the square.

The launch event ended on the terrace of the Callao Cinemas, which had been transformed into a new experience zone. Attendees enjoyed live music with a DJ, an exclusive cocktail bar inspired by the Reno14, a product area where they could try out the new devices, and a Claw Machine where guests had the chance to win OPPO prizes. In addition, a themed space was incorporated, such as the ‘Live Photocall’, a bubble installation perfect for capturing the best moments with the OPPO Livephoto Pro feature, and the ‘AI Flash Photo’ booth, where attendees could experience the power of the AI camera in an environment of reflective confetti and light effects.