The Valencian brand Ysabel Mora, which specializes in lingerie, underwear, and swimwear, chose Callao City Lights to present its new spring-summer collection, featuring actress Paula Echevarría, the brand’s ambassador.

Our iconic Hall 1 was decked out for spring, with a floral display that filled the space both visually and with fragrance. The event was attended by celebrities who posed at the photocall set up in the hall and concluded with a cocktail reception featuring live music.

The cosmetics firm Huda Beauty chose Madrid’s Cines Callao cinema to present Easy Bake Pressed Powder, its new compact powder inspired by its iconic Easy Bake Loose Powder, in Spain. An exclusive event set in the 1920s, with spectacular staging, meticulously planned down to the smallest detail, designed under the supervision of Alem Comunicación, an events agency specialising in luxury cosmetics. Presented by actress Rossy de Palma, the event was attended by around 120 guests who enjoyed an exquisite atmosphere in every respect.

For a few hours, the iconic Sala 1 at Cines Callao was transformed into an elegant 1920s cabaret decorated with chandeliers and floral arrangements and staffed by personnel dressed in formal attire for the occasion. In the first half of the room, attendees were able to participate in various games to win the brand’s cosmetics (roulette, blackjack, etc.); find their perfect shade from the new launch; have their photo taken at two original photocalls; and receive a personalised feather fan.

Afterwards, they enjoyed dinner, a dance show, and a musical performance by the group Third Floor, which took place in the other half of Room 1.

Easy Bake Pressed Powder is an ultra-fine powder that blurs, softens and sets makeup, controlling shine for up to 12 hours and achieving a light matte finish and airbrushed effect. The formula is talc-free and available in eight different shades exclusively at Sephora and sephora.co.uk.

Our venue was chosen to host the Overoption Experience, an exclusive event for creators, marketers and entrepreneurs, organised by the Over Option agency to celebrate and launch a ‘new era’ in digital marketing.

The event, held in our iconic Room 1, brought the community together in an atmosphere of networking, recognition and vision for the future, highlighting the creation of purposeful content and the monetisation of social media.

Once again, our iconic Room 1 hosted the Bazaar Women of the Year awards ceremony, which recognises creative, talented and inspiring women. Bad Gyal, Bianca Jagger, María Pedraza, Emma Roberts, Laura Pausini, Bianca Balti, Simone Biles and the creative duo The Attico, formed by Giorgia Tordini and Gilda Ambrosio, were the stars of this edition.

It was a magical evening in which women who, with their talent, courage, strength and determination, are an inspiration and example, capable of surpassing themselves at every turn, and who, with their commitment and struggle, make this a better world, were honoured.

The VIP guests were the first to walk the red carpet at our cinemas. Ana Torroja, Ariadne Artiles, Esther Cañadas, Hiba Abouk, Thibaut Courtois and Mishel Gerzig, Rudy Fernández and Helen Lindes, Boris Izaguirre, Juan Antonio Bayona, Luis Fonsi, Hiba Abouk, Victoria Federica, María Pombo and Manu Ríos received a warm welcome from the audience on a very special night with a unique backdrop, illuminated by the cinema’s giant screens, where the most spectacular covers of Harper’s Bazaar welcomed guests to this exclusive event celebrating female talent.

The evening was accompanied by the finest music. Guitarricadelafuente opened the evening with a performance of Tramuntana, an inescapable reminder that stillness is not something to be trusted. Dani Fernández also took to the stage, performing ¿Y si lo hacemos?, and Ana Torroja, who lent her voice to the evening with anthems such as La fuerza del destino and En la puerta del sol. DJ Andrea Vandall, an essential figure on the Madrid cultural scene, closed the night and got all the guests and award winners dancing.

Nacho Cano, musician, composer and producer, and Josué Reyzábal, CEO of Cines Callao, announced their partnership at a press conference where they presented the show Ibiza Paradise as the first project to emerge from this collaboration, aimed at generating high-impact content and placing Madrid’s Gran Vía at the forefront of Europe in terms of artistic and leisure events.

Created and directed by Nacho Cano, Ibiza Paradise is a party show where the audience can enjoy live music featuring the best international hits of the 70s, 80s and 90s, a daring stage design and the unmistakable atmosphere of the Ibiza spirit. A vibrant proposal that pays tribute to the golden years of the ‘beautiful island’ with a groundbreaking immersive experience aimed at both national and international audiences. The show features a cast of 17 artists, a powerful live band, surprising choreography and immersive projections that immerse the audience in a unique 360º visual experience.

As part of the presentation, held in our iconic Sala 1, journalists were able to attend some of the musical numbers from Ibiza Paradise, which has been running to great acclaim at Cines Callao for the last three months.

The best experiential offering

According to Nacho Cano: “We wanted to create a show that would be the best experiential offering in the city of Madrid; a celebration in its purest form, where the audience would not only be mere spectators but

The Rioja Qualified Designation of Origin chose our venue to celebrate its centenary, in an exclusive evening that brought together wine lovers, businesspeople from the sector and prominent figures from the media. The event highlighted Rioja’s legacy and international profile, as well as its important role as a Spanish brand.

The event kicked off with a large photocall set up in Plaza del Callao, inspired by the landscapes of La Rioja, while the centenary campaign “Vívete un Rioja” (Experience a Rioja) was displayed on the outdoor screen located in the square.

Presented by model Nieves Álvarez, the event took place in our iconic Room 1, which was converted into a unique scenographic installation that transported attendees to a landscape of vineyards, designed to reflect the diversity of the 600 wineries that make up the DOCa Rioja. Lighting, textures and projections enveloped the audience in the richness of the Designation of Origin, offering a sensory and emotional journey through its history and territory.

The inauguration was led by Raquel Pérez Cuevas, president of the DOCa Rioja Regulatory Council, and was attended by prominent figures from the cultural and social spheres, including Tamara Falcó and Íñigo Onieva, who joined in the celebration at one of Madrid’s most iconic venues.

The Canary Islands audiovisual and video game industry shows its strength at Callao City Lights

The terrace of Cines Callao and its outdoor screens were the showcase for audiovisual talent and the world of video games in the Canary Islands, at an event organised by the Canary Islands Economic Development Society (Proexca), which was attended by numerous representatives of this industry.

The event, opened by the Deputy Minister of the Presidency and President of Proexca, Alfonso Cabello, began with the screening on the two outdoor screens of our cinemas of a spectacular video of the work carried out in the Canary Islands in areas such as film production, animation, video games, visual effects (VFX) and post-production. A compelling introduction to demonstrate why more and more national and international production companies are choosing the islands to shoot, animate or develop digital content.

Our iconic Room 1 was the venue for the 52nd edition of the AMPE Awards, organised by the Spanish Advertising Media Association. The event was attended by representatives from the advertising and media industry, who enjoyed a dinner served in the stalls of our hall.

Nearly 300 guests experienced the exciting gala live, with the Grand AMPE de Oro going to the “KFC Fries Compensation” campaign, conceived and developed by the agencies PS21 and Arena Media for the KFC restaurant brand.

The event also included the presentation of an honorary award to José Manuel Rodrigo, whose career has been linked to AMPE for decades as president of the association and who already received the Ampe de Honor award in 2008. Rodrigo was also named, as announced at this gala, honorary president of the organisation that brings together the advertising media.

Return

The awards presented annually by the Spanish Advertising Media Association have returned after a five-year hiatus, with a 35% increase in participation compared to the last edition (2019), with a total of 91 entries. The jury, chaired by Lucía Angulo (CEO of McCann Worldgroup Spain and McCann Spain), presented a list of winners comprising 40 pieces, which were recognised with Ampes de Oro and Ampes de Plata awards.

There was great excitement at Cines Callao as the nominees for the 2025 Iris Awards from the Television Academy were announced. A live event held at the doors of our cinemas was broadcast live on the screens of Callao City Lights.

Presenters Xuso Jones and Ana Brito were in charge of reading out the list of nominees for these awards, which recognize audiovisual excellence in Spanish, at the photocall located at the entrance to Cines Callao. Guests at the event, including well-known faces from television and film, were able to watch the ceremony from the terrace of our building, where several monitors were set up and breakfast was served.

A total of 120 nominees are competing for these awards in the following categories: Best News Program, Best Current Affairs or Magazine Program, Best Entertainment Program, Best Fiction Program, Best Educational Program, Best Children’s Program, Best Documentary Program, Best News Presenter, Best Entertainment Program Presenter, Best Current Affairs Program Presenter, Best Actress, Best Actor, Best Reporter, Best Program Direction, Best Fiction Direction ‘Antonio Mercero’, Best Production, Best Fiction Production, Best Entertainment Production, Best Fiction Screenplay, and Best Entertainment Screenplay.

The gala to announce the winners will be held on February 16, 2026, at the Teatro Real in Madrid.