SEPTEMBER 2024
EVENTS IN OUR SPACE
ESTEE LAUDER TAKES OVER THE NIGHT AT CALLAO CITY LIGHTS
Spectacular Estee Lauder event at Callao City Lights to promote its night facial treatment line. A meeting that turned our Room 1 into a true temple for relaxation where different audiences (press, influencers and consumers) were able to learn first-hand about the proposals of the cosmetic brand and enjoy a moment of calm and rest. Essential elements for skin care, in which Estee Lauder is a specialist.
Under the hashtag #LaNocheEsNuestra, the experience could be lived through different spaces: Dream formulas, where an expert in herbal teas created personalized relaxing infusions; Diagnostic area, where several specialists analyzed the state of the skin; The Cube, starring Estee Lauder’s new night sealant treatment; Conscious space, where to learn, from the hand of therapists of the brand, the power of autoshiatsu and conscious breathing to reduce stress and induce rest, and Rest Pods, a place where to enjoy a few minutes of deep relaxation, ideal for cell regeneration.
The event, illuminated with a very dim light, was accompanied by relaxing music and the image of a starry sky that, thanks to the videomapping technology incorporated into our Room 1, enveloped the entire room. Estee Lauder was also present in our hall, with a stand dedicated to the product range and content on the monitors located at the entrance, and on the exterior screens of the building, where brand advertising was displayed.
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