MAY 2021
EVENTS IN OUR SPACE
ALHAMBRA CHOOSES CALLAO CITY LIGHTS TO PRESENT THE NEW SINGULAR ALHAMBRA LAGER
On the occasion of the launch of Alhambra Lager Singular, the new design of Alhambra Especial, the beer company held an exclusive event at Callao City Lights. Under the concept of Vivir sin prisa, so closely linked to Cervezas Alhambra, the event turned the rooftop of the centrally located Cines Callao into a space for tasting the emblematic beer and unveiling the campaign that will announce its launch. As a tribute to the new brand, the furniture used was decorated with the corporate image of Alhambra Lager Singular.
The event featured a live performance by Sofía Ellar and an artistic intervention by an illustrator. In addition, a DJ provided entertainment throughout the day, with catering by Paco Morales of the two-Michelin-starred restaurant Noor.
Organised by the Kitchen agency, the event was held with all the relevant sanitary measures, in accordance with covid regulations.
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