Callao City Lights has reached an agreement with JFT Comunicación for the latter to exclusively market its large-format screens in the Canary Islands. As a result, the Canarian agency will be responsible for promoting the use of the 15 screens across the archipelago, which are managed by Callao City Lights under the name Circuito Gran Vía.

Circuito Gran Vía is the largest digital large-format circuit in urban settings in Spain. Comprising the outdoor screens at the Callao Cinemas and the Coliseum, Lope de Vega and Rialto theatres, they are located in the Callao/Plaza de España area, which is particularly busy due to its appeal as a tourist, shopping and entertainment destination.

“We are very excited about this agreement, which will allow us to expand and deepen the marketing of our screens in the Canary Islands, a very important market with enormous potential to support the use of our media,” said Gorka Pagazaurtundua, commercial director of Callao City Lights.

In the words of Juan Ramón Fuentes, managing director of JFT Comunicación: “This agreement with Callao City Lights brings Canarian brands closer to premium digital advertising spaces in Plaza del Callao and Gran Vía, one of Europe’s major urban showcases, offering them a unique opportunity to gain recognition and visibility. It is another step forward in our commitment to innovation and to always seeking the best opportunities for our clients.”