Callao City Lights has reached an agreement with JFT Comunicación for the latter to exclusively market its large-format screens in the Canary Islands. As a result, the Canarian agency will be responsible for promoting the use of the 15 screens across the archipelago, which are managed by Callao City Lights under the name Circuito Gran Vía.

Circuito Gran Vía is the largest digital large-format circuit in urban settings in Spain. Comprising the outdoor screens at the Callao Cinemas and the Coliseum, Lope de Vega and Rialto theatres, they are located in the Callao/Plaza de España area, which is particularly busy due to its appeal as a tourist, shopping and entertainment destination.

“We are very excited about this agreement, which will allow us to expand and deepen the marketing of our screens in the Canary Islands, a very important market with enormous potential to support the use of our media,” said Gorka Pagazaurtundua, commercial director of Callao City Lights.

In the words of Juan Ramón Fuentes, managing director of JFT Comunicación: “This agreement with Callao City Lights brings Canarian brands closer to premium digital advertising spaces in Plaza del Callao and Gran Vía, one of Europe’s major urban showcases, offering them a unique opportunity to gain recognition and visibility. It is another step forward in our commitment to innovation and to always seeking the best opportunities for our clients.”

Josué Reyzábal, owner of Cines Callao, on Carlos Alsina’s “Más de uno” (Onda Cero), recounts how Cines Callao opened its doors in 1926 and pioneered sound films (1929), color (1935), and 3D (1953).

They weathered mass closures by reinventing themselves with events, premieres, musicals, and large-format advertising screens in Plaza de Callao. “Fortunately, Cines Callao is more than just a movie theater: it’s a multipurpose cultural venue! Celebrating these 100 years is an honor and a pleasure for me.” – Josué Reyzábal.

Listen to the interview and discover our Spanish Times Square!

📌 Interview on Más de uno with Carlos Alsina (Onda Cero)

📻 Full program

Last weekend, Telemadrid’s news programme covered our centenary. A milestone for the city of Madrid, whose skyline features our iconic building, which served as the backdrop for a report highlighting some of the key milestones and notable events associated with Cines Callao, presented by its CEO, Josué Reyzábal.

📌 Interview on Telenoticias Fin de Semana 1, 25 April 2026

📻 Full programme

The Callao Cinemas are celebrating their 100th anniversary, and Telemadrid is paying tribute to them on the program *Disfruta Madrid*, hosted by our CEO, Josué Reyzábal.

A report full of anecdotes and interesting facts about this Art Deco architectural gem, which is part of the history of cinema in Spain.

📌 Source: Telemadrid

📺 Full story

Nacho Cano, musician, composer and producer, and Josué Reyzábal, CEO of Cines Callao, announced their partnership at a press conference where they presented the show Ibiza Paradise as the first project to emerge from this collaboration, aimed at generating high-impact content and placing Madrid’s Gran Vía at the forefront of Europe in terms of artistic and leisure events.

Created and directed by Nacho Cano, Ibiza Paradise is a party show where the audience can enjoy live music featuring the best international hits of the 70s, 80s and 90s, a daring stage design and the unmistakable atmosphere of the Ibiza spirit. A vibrant proposal that pays tribute to the golden years of the ‘beautiful island’ with a groundbreaking immersive experience aimed at both national and international audiences. The show features a cast of 17 artists, a powerful live band, surprising choreography and immersive projections that immerse the audience in a unique 360º visual experience.

As part of the presentation, held in our iconic Sala 1, journalists were able to attend some of the musical numbers from Ibiza Paradise, which has been running to great acclaim at Cines Callao for the last three months.

The best experiential offering

According to Nacho Cano: “We wanted to create a show that would be the best experiential offering in the city of Madrid; a celebration in its purest form, where the audience would not only be mere spectators but

We are part of Madrid’s Times Square. The global showcase where brands, artists, and institutions want to be. And that’s how Telemadrid  Telemadrid reports it in its news programs.

The presentation of the cover of Rosalía’s new album and everything that the Catalan artist’s presence in the area entailed has once again put the spotlight on the appeal of Plaza del Callao and its screens. The ABC  newspaper has published a report discussing this: ‘The busiest square in Spain and the third busiest in Europe is establishing itself as a global showcase for artists, brands and institutions. Its international and commercial projection coexists with tradition,’ it begins.

It adds: ‘It’s a fact: every artist, musical group, brand or institution dreams of showing off in Callao. Today, the square is a veritable urban showcase where history continues to be written every day, merging its legacy with contemporary creativity. From Brad Pitt and Quentin Tarantino to Richard Gere and Ben Affleck…’.

The full report can be found at the following link: https://www.abc.es/espana/madrid/auge-callao-times-square-madrileno-quieren-lucirse-20251025181808-nt.html

Callao City Lights was one of the sponsors of MADO Madrid Pride this year.

At the MADO 2025 Awards, presented last Thursday as part of the official Madrid Pride programme, we met the winners: the Lambda Valencia Collective, actress Cayetana Guillén Cuervo, artist and activist Samantha Hudson and, in memoriam, Pedro Zerolo.

Created in 2009, these awards aim to recognise and highlight the work of individuals, organisations, groups, activists and institutions – public or private – that have made an outstanding contribution to the advancement, defence and visibility of the rights of LGTBIQ+ people.

MADO Madrid Pride 2025 will be held for 11 days, from 26 June to 6 July, with an extensive programme of events, activities, celebrations and concerts.

Gold and silver for Callao City Lights at the III Edition of the OOH Lovers Awards, organised by the outdoor companies section of FEDE (the Federation of Advertising and Communication Companies).

The campaigns “L’Oréal Paris – LE DÉFILÉ”, by Publicis Connexion by Zenith for L’Oréal Paris, and “Child Safety on the Internet”, by Dentsu Creative and Dentsu for Google, exhibited on our screens, have been recognised in the Special Actions category of the aforementioned awards, the former with a gold medal and the latter with a silver medal.

Thank you very much LaFede! Congratulations on the organisation of the XXXII Jornadas de Publicidad Exterior, the great event that has brought together the sector in Burgos, and which we have enjoyed enormously. See you next year!