Callao City Lights has won two bronzes in the second edition of the OOH Lovers Awards organised by LaFede. Specifically, for the Givenchy and Turismo de Andalucía activations in Madrid’s Plaza del Callao that counted with the participation of our screens.

Givenchy‘s action, carried out by Publicis Media and Adtonic on the occasion of the launch of the new feminine fragrance L’Interdit Rouge Ultime, has been awarded in the Digital section of these awards, while that of Turismo de Andalucía, by M&C Saatchi and Ogilvy, has been awarded in the Special Actions section.

The awards were collected by the commercial director of Callao City Lights, Gorka Pagazaurtundua, and the head of marketing, Belén Merino.

Sound and light show

A show of laser beams and electronic music, combined with the synchronised broadcasting of a video on the outdoor screens of the Callao and El Corte Inglés cinemas, served as a preamble to the broadcasting of the spot for Givenchy’s new fragrance. Thousands of people were able to enjoy this impressive show, which was preceded by a countdown on the screens and flooded the square with red laser beams, in a nod to the colour of the pack of the new fragrance and its positioning: that of a fiery and daring perfume that invites you to cross the red line. In addition, to create an atmosphere to enhance the spectacle, the streetlights in the square were turned off and several fog cannons were fired, which helped to generate even more excitement

Bugle and drum band

In the run-up to FITUR 2024, Turismo de Andalucía exhibited its ‘Andalusian crush’ campaign for several minutes at Callao City Lights in an action that was accompanied by an activation in the Plaza del Callao. Specifically, the broadcast featured a live performance by the Cornet and Drum Band Nuestra Señora del Rosario Coronada (Cádiz), which had previously walked along Preciados Street from Puerta del Sol, playing several pieces from Semana Santa (Holy Week). More than 130 musicians played live the soundtrack of the campaign in an emotional performance, in front of the screen of Cines Callao located in the square, which was shared on social networks by the large audience that came to the area.