The Callao City Lights screens headed the innovation special of the ABC newspaper this February, where we can see the statements of our commercial director Gorka Pagazaurtundua; “3D will continue to triumph and we will see more and more actions linked to the digital world, especially to social networks and gaming, where the user is the protagonist, which helps to increase their emotional connection with the brand. With more ecological supports that take care of the environment”.

Gorka Pagazaurtundua highlights how “many of the trends that are being developed on an international level are replicated in Spain. Some of them have been on the market for some time, but were paralysed until recently by the pandemic, and now they are being reactivated”.