The ABC  newspaper publishes an interesting report on the digitalisation of outdoor media. In it, our commercial director, Gorka Pagazaurtundua, reflects on this phenomenon and the benefits it has brought to the medium: “In Spain, the boom of digitalisation in outdoor advertising took place just over 10 years ago, with the appearance of the first large-format digital screens. In fact, it was on the façades of the Callao Cinemas in Madrid that the first large format screens were installed, which marked the beginning of a new era that has revolutionised the medium”.