WOMEN’SECRET 30 ANIVERSARIO
ADVERTISING DOMINANCE | WOMEN’SECRET
TECHNYCAL SPECIFICATIONS
- Campaign date: June 2023
- Advertiser: Women’Secret
- Media agency: Publicis
- Creative agency: –
‘For another 30 years together’. Women’secret celebrates its 30th anniversary in Circuito Gran Vía with a refreshing campaign that brings us ahead of the summer season. At the same time it reminds us that it is the same time that Saturn takes to reach the point where it was 30 years ago.
A cosmic phenomenon called ‘Saturn’s return’ to which astrologers attribute the changes that occur at certain stages of our lives and which the brand uses in this case to empower and praise its target audience. It’s Saturn’s fault’, says the piece.
The campaign, which aired on the Gran Vía Circuit from 12 to 18 June 2023, exceeded 14 million advertising impacts, boosting viralisation on social networks and the brand’s connection with the local female target.