TOM CLANCY’S WITHOUT REMORSE
3D CREATIVITY | Amazon Prime Video
TECHNICAL SPECIFICATIONS
- Campaign date: April 2021
- Advertiser: Amazon Prime Video
- Media agency: IPG Media Brands
- Creative agency: BCN Visuals
Amazon Prime Video, on the occasion of the premiere of ‘TOM CLANCY’S WITHOUT REMORSE’, presents on the screens of Callao City Lights the spectacular 3D campaign developed by BCN Visuals.
Amazon Prime Video’s action thriller starring Michael B. Jordan has surprised the audience in Callao with an eye-catching 3D creativity. Using explosions and flares accompanied by debris that seems to come out of the screens, and a helicopter that seems to take body protruding from the supports, the campaign has left all the passers-by in the Plaza del Callao and Gran Vía in Madrid speechless.
The outdoor advertising campaign on the Callao City screens exceeded 2 million advertising impacts in one week and reached 1 million unique users.