THE CREATORS OF ’21 DAYS’ UNLEASH MADNESS IN CALLAO
INTERACCIÓN EN PLAZA | NIL OJEDA
TECHNYCAL SPECIFICATIONS
- Campaign date: March 2023
- Advertiser: Nil Ojeda (Original Idea)
- Client: Vizz/Webedia y Milfshakes
- Media agency: –
- Creative agency: –
The Plaza del Callao was completely full to capacity. Nearly 4,000 people flocked to the centre of Madrid to watch on the screens of Callao City Lights the presentation of the second season of ’21 days without spending money’, the hit series by Nil Ojeda, Misho Amoli and Guanyar that took YouTube by storm last year.
The event became part of the first episode of the new season, in which the popular content creators return to live crazy adventures on a journey through Spain, Mexico and the U.S. Among their objectives for this new edition, meeting Mr. Beast, the most famous American youtuber in the world.
The action achieved more than 41,000 DOOH hits in 45 minutes and went viral on social networks, with more than 8.5 million views and 565,000 likes.
The previous season of the series, in which the three streamers shared their crazy and funny experiences trying to live without spending money for three weeks, gained more than 1 million followers on YouTube.