SUMMER DAYS’ MIRAVIA
ADVERTISING DOMINANCE, 3D CREATIVITY | MIRAVIA
TECHNYCAL SPECIFICATIONS
- Campaign date: June 2023
- Advertiser: Miravia
- Media agency: OMG
- Creative agency: –
The new marketplace Miravia launched a 3D DOOH advertising domination campaign in Circuito Gran Vía to publicise its offers and discounts as part of its ‘Summer Days’.
For two days, the e-commerce platform belonging to the Chinese company Alibaba invited the public in the centre of Madrid to buy products in its online shop, increasing digital traffic and promoting its discounts in a wide variety of brands and sectors: fashion, beauty and health, entertainment, electronics and supermarkets, among others.
The campaign, managed in the media by OMG, achieved more than 3.5 million impacts.