SUMMER DAYS’ MIRAVIA
ADVERTISING DOMINANCE, 3D CREATIVITY | MIRAVIA
TECHNYCAL SPECIFICATIONS
- Campaign date: June 2023
- Advertiser: Miravia
- Media agency: OMD
- Creative agency: –
The new marketplace Miravia launched a 3D DOOH advertising domination campaign in Circuito Gran Vía to publicise its offers and discounts as part of its ‘Summer Days’.
For two days, the e-commerce platform invited the public in the centre of Madrid to buy products in its online shop, increasing digital traffic and promoting its discounts in a wide variety of brands and sectors: fashion, beauty and health, entertainment, electronics and supermarkets, among others.
The campaign, managed in the media by OMD, achieved more than 3.5 million impacts.