GISELLE
MOBILE RETARGETING | Centro Nacional de Danza (INAEM)
TECHNICAL SPECIFICATIONS
- Campaign date: November – December 2020
- Advertiser: National Dance Centre (INAEM)
- Media agency: Iris Media
More than 6 million outdoor impacts and an average CTR of over 0.7% were achieved by the mobile retargeting strategy carried out by the Compañía Nacional de Danza, part of INAEM, in Callao City Lights.
The digital strategy carried out by the Compañía Nacional de Danza, belonging to INAEM, aimed to promote Giselle, the new premiere of the Compañía Nacional de Danza at the Teatro de la Zarzuela.
Combining DOOH impacts on users walking around the Plaza del Callao, with a subsequent reactivation of this target through display impacts on their mobile devices (mobile retargeting). The strategy exceeded 6 million impacts and more than 1.2 million unique users outdoors.
In addition, the mobile strategy achieved high engagement results, with an average CTR of 0.74%, exceeding the average for this type of display format, which is around 0.60% (CTR).