MAY 2021
Actions on our screens
‘ZOMBIE’, DISNEY’S ACTION IN CALLAO CITY LIGHTS, GOLD AT THE PROMAX EUROPE AWARDS 2021
‘Zombie’, The Walt Disney Company’s stunning 3D outdoor piece created specifically for broadcast on the outdoor screens of Callao City Lights, has been awarded gold in the Out-of-Home Ad section of the Promax Europe Awards 2021. A competition in which Europe’s most impactful entertainment marketing and design work is judged for its contribution to creating value and building the most important brands in the world of entertainment.
The action, designed and developed by BCN Visuals, was broadcast last February, with the collaboration of Publicis Imagine, on the large-format digital screens located on the façades of the Callao Cinemas, on the occasion of the premiere of the new season of The Walking Dead, the popular cult series that millions of viewers follow around the world.
Thanks to creativity and 3D technology, a zombie appeared to emerge from the screens of Callao City Lights to try to catch people on the street, after tearing off the wooden planks that will cover the supports, located outside the popular Madrid cinemas.
Other events in Callao City Lights
JOAQUÍN CORTÉS, PROTAGONIST AT RED FUN EXPERIENCES EVENT
NOVEMBER 2024 EVENTS IN OUR SPACE JOAQUÍN CORTÉS, PROTAGONIST AT RED FUN EXPERIENCES EVENTThe Red Fun Experiences chose our space to unveil its new image. And it did it in style, with a stellar...
OCO, THE SHOW’ FUSES FLAMENCO AND ROCK IN CALLAO CITY LIGHTS
OCTUBRE 2024Events in our spaceOCO, THE SHOW' FUSES FLAMENCO AND ROCK IN CALLAO CITY LIGHTS The shows are back at Callao City Lights. On 25 October we celebrated the premiere of ‘Oco, The Show’, a...
PREMIERE OF ‘¿WHAT ARE YOU WAITING FOR?’, AT CALLAO CITY LIGHTS
OCTUBRE 2024 Events in our space PREMIERE OF ‘¿WHAT ARE YOU WAITING FOR?’, AT CALLAO CITY LIGHTS Atresmedia once again chose our space to celebrate, on this occasion, the premiere of ‘What are you...
Other actions in Callao City Lights
NORDÉS 0,0 BRINGS THE ATLANTIC TO GRAN VÍA CIRCUIT
NOVEMBER 2024 Actions on our screens NORDÉS 0,0 BRINGS THE ATLANTIC TO GRAN VÍA CIRCUIT All the magic of the Atlantic'. This is the claim that presides over the 3D campaign that Nordés 0,0 has...
UBER PROMOTES ITS TRAIN TICKET SERVICE AT CALLAO CITY LIGHTS
NOVEMBER 2024 Actions on our screens UBER PROMOTES ITS TRAIN TICKET SERVICE AT CALLAO CITY LIGHTS 'Trains, now in Uber'. This is the claim that serves as the starting point for the campaign that...
MALTESE TOURISM PRAISES ITS ROLE IN ‘GLADIATOR II’.
NOVEMBER 2024 Actions on our screens MALTESE TOURISM PRAISES ITS ROLE IN ‘GLADIATOR II’. From Malta's hidden corners to the big screen... On the occasion of the premiere of ‘Gladiator II’, Malta...