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TOUS BRINGS ITS ICONIC BEAR TO THE GRAN VÍA IN MADRID

TOUS DOOH MADRID

TOUS DOOH MADRID

DECEMBER 2024

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TOUS BRINGS ITS ICONIC BEAR TO THE GRAN VÍA IN MADRID

TOUS LLEVA SU ICÓNICO OSO A LA GRAN VÍA MADRILEÑA

Tous fills Madrid’s Gran Vía with glamour with a campaign starring its iconic bear, which the brand gave three-dimensionality to two years ago. The action, which can already be seen on the outdoor screens of Cines Callao and in the Lope de Vega and Rialto theatres, narrates the creation process of this new version of the emblematic Tous bear in a light-hearted and fun tone.

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