Tradition and proximity. These are the attractions extolled by Asturias Tourism in the campaign it has launched in Circuito Gran Via. The action includes a 3D piece on the screens of the Callao Cinemas, where a young woman appears looking at the square before pouring a bottle of cider, and a conventional advertisement in the Lope de Vega, Coliseum and Rialto cinemas which, under the slogan ‘AVE al Paraíso. Fly without wings to Asturias’, serves as a reminder that it is now possible to travel by AVE to Asturias.