Featuring Totie, the endearing animated character who has been fronting Total Energies’ communications for the past few days, the energy company is launching a campaign across the 15 screens of the Circuito Gran Vía, inviting people to embrace energy with common sense.

A 3D animation designed to highlight the brand’s positioning through a message tailored to the screens on which it is shown: “Energy with common sense is so vast it doesn’t even fit on this screen. At last, energy that’s accessible, affordable and easy to understand.”