SEPTEMBER 2018
Actions on our screens
THE SCREENS OF CALLAO, PROTAGONISTS OF A SYNCHRONIZED ACTION OF EASYJET
Under the motto ‘Wherever your imagination takes you’, EasyJet turned Callao into a stage for attractive images that invited people to travel, thanks to a video projected synchronously on the screens in the square, including Callao City Lights. In this visual way, the airline was promoting the variety of destinations it flies to all over the world and the different options it has to choose from to enjoy a new holiday break at the beginning of autumn.
The action, designed by the agency OMD in collaboration with D6 began at 7pm and lasted 2 hours.
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