Once again this year, we have joined WWF’s Earth Hour initiative, which aims to raise awareness about the importance of caring for the environment by turning off our screens for one hour.

On this occasion, the screens at Cines Callao and those at the Lope de Vega and Coliseum theaters went dark on Saturday, March 28, from 8:30 p.m. to 9:30 p.m., following a countdown that could be seen at Callao.

In addition, in the days leading up to this event, the campaign created by WWF to encourage people around the world to join the cause was displayed on these screens.

Earth Hour, the largest global initiative in defense of the environment, gives us the opportunity to demonstrate our concern for the planet and improve our lives by joining this initiative.