The National Football League (NFL) is launching a campaign on Callao City Lights screens to announce its arrival in Madrid. On 16 November, the Bernabéu Stadium will host the first official match of this competition in Spain. This unprecedented sporting event will see the Miami Dolphins take on the Washington Commanders. Madrid thus becomes the fourth European city to host an NFL regular season game, after London, Munich and Frankfurt. Bizarrap and Daddy Yankee will headline the half-time show, in keeping with the scale of major international events.