DECEMBER 2021
Actions on our Screens
THE MARKET GARDEN OF MURCIA COMES TO CALLAO
Murcia Tourism has launched a 3D action on the screens of Callao City Lights to promote tourism in the region. Under the slogan ‘Esencia de huerta, alma de ciudad’ (the essence of the market garden, the soul of the city), the campaign shows emblematic places of the city together with landscapes of the huerta of Murcia, one of the region’s emblems.
The piece begins with the collapse of a layer of sandstone that apparently covers the Portada del Huerto de las Bombas, one of the symbols of Murcia’s famous Paseo del Malecón. A sequence that gives way to the spectacular orchard of Murcia and ends with the image of the façade of the Moneo building, which represents the most modern part of the city, and whose reflection once again shows the monument with which the piece opened, as a sample of the present and the past of a city with roots that looks towards the future.
The action, designed by BCN Visuals, was managed in the media by Proximia Havas.
Other events in Callao City Lights
THE PREMIERE OF ‘LA MÁS GRANDE’ AT CINEMAS IN CALLAO
JUNE 2026EVENTS IN OUR SPACE THE PREMIERE OF ‘LA MÁS GRANDE’ AT CINEMAS IN CALLAOMovistar Plus chose our venue to host the premiere of ‘La más grande’, a four-part docuseries on the life and legacy...
CALLAO CITY LIGHTS HOSTS THE MUJERHOY FUTURA UNLOCKED AWARDS
JUNE 2026EVENTS IN OUR SPACE CALLAO CITY LIGHTS HOSTS THE MUJERHOY FUTURA UNLOCKED AWARDSGala evening at Cines Callao. Vocento chose our venue to host the first edition of the MUJERHOY Futura...
COLOR WOW AND CHRIS APPLETON DAZZLE AT CINES CALLAO WITH A BEAUTY MASTERCLASS
JUNE 2026EVENTS IN OUR SPACE COLOR WOW AND CHRIS APPLETON DAZZLE AT CINES CALLAO WITH A BEAUTY MASTERCLASSThere was great excitement in Madrid’s Plaza del Callao as people gathered for a unique...
Other actions in Callao City Lights
EL ATLÁNTICO LANDs IN THE HEART OF MADRID WITH NORDÉS 0.0’S NEW 3D CAMPAIGN
JULY 2026Actions on our screens EL ATLÁNTICO LANDs IN THE HEART OF MADRID WITH NORDÉS 0.0’S NEW 3D CAMPAIGN The Atlantic comes to the very heart of Madrid. Nordés 0,0, the alcohol-free version of...
BOLLO BRINGS THE BEST OF SUMMER TO THE CIRCUITO GRAN VÍA
JUNE 2026Actions on our screensBOLLO BRINGS THE BEST OF SUMMER TO THE GRAN VÍA CIRCUIT‘This summer, you’re going to find out what’s really, really, really good.’ Frutas Bollo is making its debut on...
BRANDS AND INSTITUTIONS JOIN FORCES FOR THE PAPAL VISIT, ON THE GRAN VÍA CIRCUIT
JUNE 2026Actions on our screens BRANDS AND INSTITUTIONS JOIN FORCES FOR THE PAPAL VISIT, ON THE GRAN VÍA CIRCUITTo mark Pope Leo XIV’s visit to Madrid, a number of organisations and brands have...