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THE MARKET GARDEN OF MURCIA COMES TO CALLAO

TURISMO-MURCIA

TURISMO-MURCIA

DECEMBER 2021

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THE MARKET GARDEN OF MURCIA COMES TO CALLAO

 

Murcia Tourism has launched a 3D action on the screens of Callao City Lights to promote tourism in the region. Under the slogan ‘Esencia de huerta, alma de ciudad’ (the essence of the market garden, the soul of the city), the campaign shows emblematic places of the city together with landscapes of the huerta of Murcia, one of the region’s emblems.

LA HUERTA MURCIANA LLEGA A LA PLAZA DEL CALLAO

The piece begins with the collapse of a layer of sandstone that apparently covers the Portada del Huerto de las Bombas, one of the symbols of Murcia’s famous Paseo del Malecón. A sequence that gives way to the spectacular orchard of Murcia and ends with the image of the façade of the Moneo building, which represents the most modern part of the city, and whose reflection once again shows the monument with which the piece opened, as a sample of the present and the past of a city with roots that looks towards the future.

The action, designed by BCN Visuals, was managed in the media by Proximia Havas.

Other events in Callao City Lights

Other actions in Callao City Lights

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