DECEMBER 2021
Actions on our Screens
THE MARKET GARDEN OF MURCIA COMES TO CALLAO
Murcia Tourism has launched a 3D action on the screens of Callao City Lights to promote tourism in the region. Under the slogan ‘Esencia de huerta, alma de ciudad’ (the essence of the market garden, the soul of the city), the campaign shows emblematic places of the city together with landscapes of the huerta of Murcia, one of the region’s emblems.
The piece begins with the collapse of a layer of sandstone that apparently covers the Portada del Huerto de las Bombas, one of the symbols of Murcia’s famous Paseo del Malecón. A sequence that gives way to the spectacular orchard of Murcia and ends with the image of the façade of the Moneo building, which represents the most modern part of the city, and whose reflection once again shows the monument with which the piece opened, as a sample of the present and the past of a city with roots that looks towards the future.
The action, designed by BCN Visuals, was managed in the media by Proximia Havas.
Other events in Callao City Lights
HUDA BEAUTY TRANSFORMS CINES CALLAO INTO AN EXCLUSIVE 1920S CABARET
JANUARY 2026EVENTS IN OUR SPACE HUDA BEAUTY TRANSFORMS CINES CALLAO INTO AN EXCLUSIVE 1920S CABARETThe cosmetics firm Huda Beauty chose Madrid's Cines Callao cinema to present Easy Bake Pressed...
CALLAO CITY LIGHTS, SETTING FOR THE OVEROPTION EXPERIENCE
DECEMBER 2025EVENTS IN OUR SPACECALLAO CITY LIGHTS, SETTING FOR THE OVEROPTION EXPERIENCEOur venue was chosen to host the Overoption Experience, an exclusive event for creators, marketers and...
CINES CALLAO, VENUE FOR THE BAZAAR WOMEN OF THE YEAR 2025 AWARDS
DECEMBER 2025EVENTS IN OUR SPACE CINES CALLAO, VENUE FOR THE BAZAAR WOMEN OF THE YEAR 2025 AWARDSOnce again, our iconic Room 1 hosted the Bazaar Women of the Year awards ceremony, which recognises...
Other actions in Callao City Lights
THE CARNIVAL OF LAS PALMAS DE GRAN CANARIA CELEBRATES ITS 50TH ANNIVERSARY ON THE GRAN VÍA CIRCUIT
JANUARY 2026Actions on our screensTHE CARNIVAL OF LAS PALMAS DE GRAN CANARIA CELEBRATES ITS 50TH ANNIVERSARY ON THE GRAN VÍA CIRCUIT Las Palmas de Gran Canaria has chosen Circuito Gran Vía screens...
SINVELLO! LAUNCHES ITS FIRST CAMPAIGN IN CALLAO CITY LIGHTS
JANUARY 2026Actions on our screensSINVELLO! LAUNCHES ITS FIRST CAMPAIGN IN CALLAO CITY LIGHTS Sinvello!, a chain of establishments specialising in laser hair removal, launches its first campaign on...
CIRCUITO GRAN VÍA, FITUR 2026 SHOWCASE
JANUARY 2026Actions on our screensCIRCUITO GRAN VÍA, FITUR 2026 SHOWCASE Once again this year, the 15 large-format screens of Circuito Gran Vía, located in the heart of Madrid, will become a...