DECEMBER 2021
Actions on our Screens
THE MARKET GARDEN OF MURCIA COMES TO CALLAO
Murcia Tourism has launched a 3D action on the screens of Callao City Lights to promote tourism in the region. Under the slogan ‘Esencia de huerta, alma de ciudad’ (the essence of the market garden, the soul of the city), the campaign shows emblematic places of the city together with landscapes of the huerta of Murcia, one of the region’s emblems.
The piece begins with the collapse of a layer of sandstone that apparently covers the Portada del Huerto de las Bombas, one of the symbols of Murcia’s famous Paseo del Malecón. A sequence that gives way to the spectacular orchard of Murcia and ends with the image of the façade of the Moneo building, which represents the most modern part of the city, and whose reflection once again shows the monument with which the piece opened, as a sample of the present and the past of a city with roots that looks towards the future.
The action, designed by BCN Visuals, was managed in the media by Proximia Havas.
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