The Ministry for Digital Transformation and Public Administration has presented the launch campaign for the Tu Ayuda en Ciberseguridad – 017 (Your Cybersecurity Help – 017) service on the Callao City Lights screens. The Minister, Óscar López, was responsible for explaining the details of this initiative in Madrid’s Plaza del Callao.

Under the slogan ‘If something digital worries you, 017 will take care of it’, the campaign seeks to raise awareness and visibility of this free and confidential service, which is managed by the National Cybersecurity Institute (INCIBE) and helps solve everyday cybersecurity problems for internet users.

The campaign, which consists of several pieces, includes messages that combine words and emoticons related to different real cybersecurity problems: “If your house lock breaks, call a locksmith. If your social media accounts are hacked, call 017“; ”If you see your photo in this ad, call your lawyer. If your intimate photos are being shared, call 017“; ”If coffee doesn’t keep you awake, but something digital does, call 017” are some of the slogans included in this campaign.