Levi’s has once again chosen our screens to showcase its new campaign. On this occasion, with the aim of encouraging dancers from all over the world to take part in #LevisOpenCall, a casting to choose the protagonists of the brand’s next video clip, which will feature music by Grammy award-winning producer and DJ Kaytranada.

Under the slogan ‘The floor is yours. Live in Levi’s’, the piece showcases the new Levi’s® collection through a group of young people dancing energetically in a living room.

The campaign is part of a short film that Levi’s has just released on social media. Directed by Omar Jones and choreographed by Sherrie Silver, the video features a group of friends trapped in monotony, until one of them starts dancing in emulation of some young people on TV, setting off a captivating dance sequence to a new song by Kaytranada featuring Channel Three.