Sabadell launches new campaign on the screens of Circuito Gran Vía. Three black and white creativities, in line with the bank’s usual aesthetics, in which the entity extols the importance of being able to choose the bank that best suits the particular needs of each individual and thus be able to refer to its virtues as a bank. Power to choose is your power’ is the slogan that presides over this action aimed above all at the business world. A claim that is declined in the different creativities with messages such as ‘I choose the bank with which one out of every two people in Spain works’, ‘I choose the bank most recommended by companies’ and ‘I choose the bank that provides 35% of export credit’.