MAY 2025
Actions on our screens
QÉ! BRINGS THE ‘CHOCOLATE EFFECT’ TO LIFE WITH CGI LINKED TO CALLAO CITY LIGHTS
Chocolate stains are all the rage and the chocolate in Qé! products leaves your teeth nice and brown. Influencer Leto knows this for sure and has not missed the opportunity to try it live with the spot shown on the screens of Callao City Lights. A FOOH action, managed by PHD and produced by NO.MAD (formerly Maramura), which shows us through a CGI piece (Computer Generated Images) the link between the real environment and the virtual world, to give life to the ‘chocolate effect’ of the Qé! products. The campaign is being promoted under the slogan ‘Qé! grillz, the stains that are in’.
Other events in Callao City Lights
CINES CALLAO, THE SET OF “MASTERCHEF CELEBRITY LEGENDS”
OCTOBER 2026CCL IN MEDIA CINES CALLAO, THE SET OF “MASTERCHEF CELEBRITY LEGENDS”Once again—this time coinciding with its centennial—the Cines Callao building served as the setting for TVE’s...
TELEMADRID COVERED OUR TRIBUTE TO THE XENON NIGHTCLUB
OCTOBER 2026EVENTS IN OUR SPACE TELEMADRID COVERED OUR TRIBUTE TO THE XENON NIGHTCLUB Once again, Telemadrid attended one of the events held to celebrate the 100th anniversary of Cines Callao. On...
CALLAO CITY LIGHTS IS FILLED WITH SOLIDARITY FOR SOLÁN DE CABRAS
OCTOBER 2026Actions on our screens CALLAO CITY LIGHTS IS FILLED WITH SOLIDARITY FOR SOLÁN DE CABRASThirteen years of commitment to the fight against breast cancer. Solán de Cabras and the Spanish...
Other actions in Callao City Lights
ESIC INVITES US TO MAKE MATCH AT CALLAO CITY LIGHTS
OCTOBER 2026 ACTIONS ON OUR SCREENSESIC INVITES US TO MAKE MATCH AT CALLAO CITY LIGHTS“Life is full of choices. Yours starts here.” This is the message behind the new campaign that ESIC University...
ERGO/DKV COMMITS TO HEALTH PREVENTION AT CALLAO CITY LIGHTS
OCTOBER 2026 ACTIONS ON OUR SCREENSERGO/DKV COMMITS TO HEALTH PREVENTION AT CALLAO CITY LIGHTSStaying one step ahead is key to winning, both in football and in health. Ergo/DKV, the official...
PERSIMÓN SHOWCASES ITS SEAL OF QUALITY AT CALLAO CITY LIGHTS
OCTOBER 2026 ACTIONS ON OUR SCREENSPERSIMÓN SHOWCASES ITS SEAL OF QUALITY AT CALLAO CITY LIGHTSDOP Ribera del Xúquer persimmon takes center stage on our screens with a colorful campaign. The...