APRIL 2026
Actions on our screens
PURINA INVITES YOU TO FEED YOUR PETS LIKE A ‘PRO’ AT CALLAO CITY LIGHTS
Purina has launched a 3D campaign at Callao City Lights to encourage us to feed our pets like professionals, by choosing expert, balanced nutrition, such as that offered by Purina Pro Plan. Under the slogan ‘Like a pro’, the campaign consists of two elements in which the 3D effect is achieved: firstly, when a dog approaches the screen to eat from a bowl, and secondly, when a tennis ball appears to break through the screen’s glass.
Other events in Callao City Lights
COLOR WOW AND CHRIS APPLETON DAZZLE AT CINES CALLAO WITH A BEAUTY MASTERCLASS
JUNE 2026EVENTS IN OUR SPACE COLOR WOW AND CHRIS APPLETON DAZZLE AT CINES CALLAO WITH A BEAUTY MASTERCLASSThere was great excitement in Madrid’s Plaza del Callao as people gathered for a unique...
CINES CALLAO HOSTS THE SPANISH PREMIERE OF TOY STORY 5
JUNE 2026EVENTS IN OUR SPACE CINES CALLAO HOSTS THE SPANISH PREMIERE OF TOY STORY 5The world’s most famous film toys are back! Disney chose our venue to celebrate the eagerly awaited Spanish...
PREMIERE OF ‘SEEKER’ AT CINES CALLAO
MAY 2026EVENTS IN OUR SPACE PREMIERE OF ‘SEEKER’ AT CINES CALLAOScreen 1 at our cinemas was the venue chosen by Mahou-San Miguel for the premiere of ‘Seeker’, a documentary in which the athlete and...
Other actions in Callao City Lights
TCL INVITES YOU TO EXPERIENCE THE WORLD CUP IN STYLE AT THE CIRCUITO GRAN VÍA
JUNE 2026Actions on our screensTCL INVITES YOU TO EXPERIENCE THE WORLD CUP IN STYLE AT THE CIRCUITO GRAN VÍATCL is joining in the World Cup celebrations on the Gran Vía with a campaign in which the...
THE WORLD CUP IS ALSO BEING HELD AT CALLAO CITY LIGHTS
JUNE 2026Actions on our screensTHE WORLD CUP IS ALSO BEING HELD AT CALLAO CITY LIGHTSThe World Cup is here, and with it come new advertising campaigns on our screens. In this case, it is Movistar,...
BIRKENSTOCK PRIDES ITSELF ON BEING A PIONEER AT THE CIRCUITO GRAN VÍA
JUNE 2026Actions on our screensBIRKENSTOCK PRIDES ITSELF ON BEING A PIONEER AT THE CIRCUITO GRAN VÍABirkenstock is launching its first advertising campaign on our screens, showcasing its status as...