OCTOBER 2021
Actions on our Screens
PROMPERU ‘OPENS’ A WINDOW TO MACHU PICCHU IN CALLAO CITY LIGHTS
A typical Peruvian cloth falls from the screens to reveal a spectacular image of Machu Picchu. This is the action that PromPerú (Commission for the Promotion of Peru for Export and Tourism) has initiated in Callao City Lights to promote tourism in the Andean country. The image of a hummingbird typical of the area fluttering over the screen serves to close this 3D piece designed by BCN Visuals.
Under the slogan ‘Wake up to new wonders in Peru. Plan your trip at despiertaenperu.com‘, the campaign has been planned by Irismedia and will run from 25 to 31 October.
This is the first 3D action that an international tourism brand has carried out in Callao City Lights.
Other events in Callao City Lights
THE PREMIERE OF ‘LA MÁS GRANDE’ AT CINEMAS IN CALLAO
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CALLAO CITY LIGHTS HOSTS THE MUJERHOY FUTURA UNLOCKED AWARDS
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COLOR WOW AND CHRIS APPLETON DAZZLE AT CINES CALLAO WITH A BEAUTY MASTERCLASS
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Other actions in Callao City Lights
EL ATLÁNTICO LANDs IN THE HEART OF MADRID WITH NORDÉS 0.0’S NEW 3D CAMPAIGN
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BOLLO BRINGS THE BEST OF SUMMER TO THE CIRCUITO GRAN VÍA
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BRANDS AND INSTITUTIONS JOIN FORCES FOR THE PAPAL VISIT, ON THE GRAN VÍA CIRCUIT
JUNE 2026Actions on our screens BRANDS AND INSTITUTIONS JOIN FORCES FOR THE PAPAL VISIT, ON THE GRAN VÍA CIRCUITTo mark Pope Leo XIV’s visit to Madrid, a number of organisations and brands have...