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PRADA LAUNCHES PARADIGME WITH TOM HOLLAND AT CALLAO CITY LIGHTS

Prada DOOH Madrid

Prada DOOH Madrid

SEPTEMBER 2025

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PRADA LAUNCHES PARADIGME WITH TOM HOLLAND AT CALLAO CITY LIGHTS

PRADA LANZA PARADIGME CON TOM HOLLAND, EN CALLAO CITY LIGHTS
 

In collaboration with Grupo L’Oréal, Prada launches its new men’s fragrance Paradigme with a campaign starring Tom Holland. The piece shows the British actor dancing passionately as he recalls his first dances as a child. The name of the fragrance evokes the idea of a paradigm shift, the common thread running through the entire narrative of the perfume.

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