OLISTIC LAUNCHES CAMPAIGN IN GRAN VÍA CIRCUIT AND IS LOOKING FOR PROTAGONISTS FOR ITS NEXT DIGITAL ACTION

Olistic, the treatment to improve hair health, launches a campaign in Circuito Gran Vía to promote its product in the centre of Madrid.

Under the slogan ‘Olistic, the science behind healthy, strong hair’, the campaign has been running since 23 May on the outdoor screens of the Callao Cinemas and the Lope de Vega, Coliseum and Rialto theatres. Images of several women shaking their hair and showing the product on screen make up this work.

The campaign was supported by a special action in the Plaza del Callao, the aim of which was to find new protagonists for the brand’s next digital campaign. The casting was open to all types of women and was accompanied by music from a DJ, during which those interested were also informed about the qualities of the product and its advanced formula.