MAY 2023
Actions in our screens
OLISTIC LAUNCHES CAMPAIGN IN GRAN VÍA CIRCUIT AND IS LOOKING FOR PROTAGONISTS FOR ITS NEXT DIGITAL ACTION
Olistic, the treatment to improve hair health, launches a campaign in Circuito Gran Vía to promote its product in the centre of Madrid.
Under the slogan ‘Olistic, the science behind healthy, strong hair’, the campaign has been running since 23 May on the outdoor screens of the Callao Cinemas and the Lope de Vega, Coliseum and Rialto theatres. Images of several women shaking their hair and showing the product on screen make up this work.
The campaign was supported by a special action in the Plaza del Callao, the aim of which was to find new protagonists for the brand’s next digital campaign. The casting was open to all types of women and was accompanied by music from a DJ, during which those interested were also informed about the qualities of the product and its advanced formula.
Other events in Callao City Lights
THE PREMIERE OF ‘LA MÁS GRANDE’ AT CINEMAS IN CALLAO
JUNE 2026EVENTS IN OUR SPACE THE PREMIERE OF ‘LA MÁS GRANDE’ AT CINEMAS IN CALLAOMovistar Plus chose our venue to host the premiere of ‘La más grande’, a four-part docuseries on the life and legacy...
CALLAO CITY LIGHTS HOSTS THE MUJERHOY FUTURA UNLOCKED AWARDS
JUNE 2026EVENTS IN OUR SPACE CALLAO CITY LIGHTS HOSTS THE MUJERHOY FUTURA UNLOCKED AWARDSGala evening at Cines Callao. Vocento chose our venue to host the first edition of the MUJERHOY Futura...
COLOR WOW AND CHRIS APPLETON DAZZLE AT CINES CALLAO WITH A BEAUTY MASTERCLASS
JUNE 2026EVENTS IN OUR SPACE COLOR WOW AND CHRIS APPLETON DAZZLE AT CINES CALLAO WITH A BEAUTY MASTERCLASSThere was great excitement in Madrid’s Plaza del Callao as people gathered for a unique...
Other actions in Callao City Lights
LAST CHANCE TO TRAVEL WITH WIZZ AIR FROM CALLAO AND LOPE DE VEGA!
JULY 2026Actions on our screens ¡LAST CHANCE TO TRAVEL WITH WIZZ AIR FROM CALLAO AND LOPE DE VEGA!Low-cost airline Wizz Air is appearing on the outdoor screens at Cines Callao and the Lope de Vega...
PRIDE IS ALSO CELEBRATED ON THE SCREENS OF CALLAO CITY LIGHTS
JULY 2026Actions on our screensPRIDE IS ALSO CELEBRATED ON THE SCREENS OF CALLAO CITY LIGHTSOnce again this year, our screens are joining in the Pride celebrations thanks to campaigns by various...
CHANGAN MAKES ITS DEBUT AT CALLAO CITY LIGHTS
JULY 2026Actions on our screens CHANGAN MAKES ITS DEBUT AT CALLAO CITY LIGHTS‘Pure experience, maximum precision’. This is the slogan at the heart of the campaign that car manufacturer Changan has...