SEPTEMBER 2021
CCL IN THE MEDIA
NINE SUCCESS STORIES ON THE SCREENS OF CALLAO CINEMAS
Callao City Lights: technology and creativity applied to the outdoors
Callao City Lights, marca bajo la cual se comercializan las pantallas exteriores de los madrileños Cines Callao, es uno de los ejemplos más vanguardistas del DOOH en España. Gracias a la tecnología incorporada en los últimos años y a las posibilidades creativas del medio, la compañía ha sido soporte de acciones muy notorias que han cobrado aún mayor protagonismo gracias al tamaño de sus pantallas y a su ubicación en el centro de Madrid, en la plaza más transitada de España. A continuación, ofrecemos una selección de algunas de ellas.
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