To mark the launch of its new red berry flavour, Nestea is launching a new campaign on the screens at Callao City Lights. It’s a colourful display in which the soft drink can emerges from a basket full of red berries, creating a spectacular 3D effect.

The campaign was complemented by a product sampling event at the Samplia store in Plaza del Callao. Upon showing the QR code from the Samplia app for this promotion, customers received a free can of Nestea Red Berries and also had the chance to win a surprise prize from a prize pool (T-shirts, tote bags, etc.).