We don’t go unnoticed. We know that… but we don’t want to’. That’s how forceful the Spanish trainer brand is in the campaign it has just launched on the outdoor screens of Callao Cinemas. The action consists of 4 creativities in which the trainers are the unquestionable protagonists of each piece. Hanging from a wall, with their legs up, from the boot of a car or leaning out of the window of a vehicle… This is how the campaign shows the Morrison trainers worn by someone whose legs are the only ones we can see.